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ingogo turns to Silicon Valley for funding. And future, too

The Sydney taxi startup roped in Pacific Venture Advisors, run by Australia’s Vikram Mehta but headquartered in San Francisco, who is seen guiding ingogo’s expansion, particularly into the U.S. market, besides bringing access to further capital.

ingogo wins over top investors as it plays catch-up with goCatch

The race to get the most compelling taxi app to your nearest smart-phone is revving up. Ingogo is playing catch-up with goCatch, the iPhone app that won the $50,000 top prize at Tech23 last month. But it may have stolen a march by attracting marquee investors.
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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