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The Sydney taxi startup roped in Pacific Venture Advisors, run by Australia’s Vikram Mehta but headquartered in San Francisco, who is seen guiding ingogo’s expansion, particularly into the U.S. market, besides bringing access to further capital.
The race to get the most compelling taxi app to your nearest smart-phone is revving up. Ingogo is playing catch-up with goCatch, the iPhone app that won the $50,000 top prize at Tech23 last month. But it may have stolen a march by attracting marquee investors.