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In 2009, Michael Mironowicz brought a background in retail sales into a partnership with longtime friend Andrew Yang, who was running an online consumer-goods seller called The Storehouse. Mironowicz's sales savvy was just the tonic The Storehouse needed -- and The Storehouse gave him the vehicle to reach out to charitable causes.
Ian Campbell, managing director of Melbourne-based manufacturing conglomerate, GUD Holdings, talks to Leon and Garry about marketing, the consumer appliance business, retailers and their “philosophies” and why he does not always find them either useful or profitable. And then there was his highly successful sponsorship of the TV blockbuster “Master Chef” to promote the Sunbeam kitchen appliances company.