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Antonette Golikidis is the founder of Little Innoscents, which manufactures baby skin care products that are made from wholly natural and organic ingredients. In this interview, she shares some background on Little Innoscents: how her experience as a mum has informed her business and how she strives to keep her brand sustaining the baby market.
Doing your own PR is not exactly advanced calculus, but it helps to have some basic know-how about the media and publicity process. From the creators of baby lotions and potions to the makers of killer heels, these ten self-made PR pros have seen their businesses covered in national magazines through to TV programs.