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...cofounders Marita Cheng and Mark Parncutt heard about the Melbourne University Entrepreneur’s Challenge. While only in their first three months of university, they vowed to come up with an idea and enter. A few weeks later, Mark was hanging out with his friend, when she suddenly jumped up and exclaimed, ‘Drats! I forgot to take my antibiotics!’ Mark thought, ‘Wouldn’t it be great if she received a text message reminder on her mobile reminding her to take her medication?’ An idea for the challenge was born, and Marita and Mark took out first place in the Undergraduates Division of MUEC.