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Busting the 7th Myth of Commercialisation Australia: It’s not about the money!

Both good and ill sentiments have been shared about Commercialisation Australia since its launch in early 2010. Recently, Adrian Spencer pinpointed six myths about CA. But are we overlooking the benefits of the competitive process by dwelling on the shortcomings? Andrew Weller thinks so. Here, he argues that the point of CA isn’t merely to fund good ideas but to encourage strong business models that withstand the rigours of competition.

FREE BUSINESS TOOLS

Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

FREE BUSINESS TOOL

Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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