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When someone asks, What do you do for a living? Do you tell them...

When I finally screwed up the courage to leave the world of corporate cubicles and launch my own start-up company, it presented me with an interesting problem – what do I say when people ask me what I do? At first, I liked calling myself an entrepreneur. It made me feel dashing and innovative, a heady mix of Zorro and Richard Branson. However, now I am not so sure.

When someone asks, What do you do for a living? Do you tell them...

When I finally screwed up the courage to leave the world of corporate cubicles and launch my own start-up company, it presented me with an interesting problem – what do I say when people ask me what I do? At first, I liked calling myself an entrepreneur. It made me feel dashing and innovative, a heady mix of Zorro and Richard Branson. However, now I am not so sure.
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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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