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Strategy: Customer feedback loops

Being the first to react to changing customer needs and preferences is often the difference between business success and failure. Witness, for example, how quickly Sony lost its early dominance of the portable music device market to Apple, which responded faster and more innovatively to demand for digital audio devices.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE