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Impressive Aquascript ambient advertising wows Parisian pedestrians

NGO Solidarités International and creative agency BDDP Unlimited marked the occasion of World Water Day with this innovative ambient display in the heart of Paris. These Aquascript water messages, designed to build awareness of the dangers of unclean drinking water globally, turned heads for a full week in the City of Light.

Gap’s upside-down store turns heads

To promote awareness of Sprize, Gap's new loyalty program carrying the tag line "shopping turned on its head", the company turned its entire store on Robinson Street, Vancouver upsidedown. It took 12 hours to flip the instore decor -- including four display tables and 32 mannequins -- as well as a hot dog stand and three cars outside.

Gap's upside-down store turns heads

To promote awareness of Sprize, Gap's new loyalty program carrying the tag line "shopping turned on its head", the company turned its entire store on Robinson Street, Vancouver upsidedown. It took 12 hours to flip the instore decor -- including four display tables and 32 mannequins -- as well as a hot dog stand and three cars outside.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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