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Impressive Aquascript ambient advertising wows Parisian pedestrians

NGO Solidarités International and creative agency BDDP Unlimited marked the occasion of World Water Day with this innovative ambient display in the heart of Paris. These Aquascript water messages, designed to build awareness of the dangers of unclean drinking water globally, turned heads for a full week in the City of Light.

Gap’s upside-down store turns heads

To promote awareness of Sprize, Gap's new loyalty program carrying the tag line "shopping turned on its head", the company turned its entire store on Robinson Street, Vancouver upsidedown. It took 12 hours to flip the instore decor -- including four display tables and 32 mannequins -- as well as a hot dog stand and three cars outside.

Gap's upside-down store turns heads

To promote awareness of Sprize, Gap's new loyalty program carrying the tag line "shopping turned on its head", the company turned its entire store on Robinson Street, Vancouver upsidedown. It took 12 hours to flip the instore decor -- including four display tables and 32 mannequins -- as well as a hot dog stand and three cars outside.

FREE BUSINESS TOOLS

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE