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HTML5 Interactive Banner

New ad raises bar for iPad engagement [‘Click-to-Interact’ versus ‘Touch-to-Experience’]

HTML5 has been put through its paces to create a snazzy promotional game, in an effort to increase lacklustre response rates to banner ads on the iPad. The HTML5 ‘gamified’ banner, created by US creative agency Glow Interactive for USA Network’s ‘White Collar’, can be found on the New York Times’ page when browsing on an iPad. The ad integrates the brand with the ad source, creating a deeper level of engagement.
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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