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In this Talking Business interview, Michel Hogan of Brandology pulls no punches in her blunt assessment of the airline's "race to the bottom" and its loss of consumer confidence. Can the Flying Kangaroo sell itself once again as Australia's premium airline? Have a listen to the podcast to hear Hogan pinpoint Qantas's brand weaknesses, and the lessons the company should have learned from Apple.
Business information analysts IBISWorld released a list of which Australian industries and sectors will rise and fall in the year of 2011. The organic farming industry is expected to be the number one growthe industry, while wired communications carriers are expected to make the biggest fall.