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Cats 0: Laser pointer 500 [VIDEO]

There aren't enough cat videos on the internet. You know it's true. So, video camera maker GoPro has set out to right that wrong with its latest ad.

Is there anything engineers can’t do? [VIDEO]

What does a shopping trolley, a large snake, a drum kit, a stuffed toy bear and a mattress have in common? Does it sound like your apartment from uni? Perhaps it's a good day of picking over hard rubbish? In fact, it's neither. It's the latest marketing stunt from Coke.

7.5 million Fab-ulous customers bringing the magic of design into their lives [VIDEO]

Fab caused a stir when it launched to market in June 2011. Now, with more than 7.5 million members worldwide, and a 3.4 products sold every minute, it has become the fastest growing eCommerce site in the world.

Reverse your thinking; you may be surprised at what you discover [VIDEO]

Sometimes, it's easy to only see the bad stuff, and gloss over the good stuff. But, sometimes, it's just taking a different view of the bad stuff, that opens up a new way of thinking.

Would honest advertising still have made The Avengers a $1.5 billion box office success?...

Now, this isn't meant to be a competition but, I've seen The Avengers four times. Granted, I fell asleep the last time, but it...

Are you normal? No, really. Are you normal? [VIDEO]

I once gave some sage advice to a friend. Even if I do say so myself. He was about to embark on, what many people thought to be, a crazy adventure. He had sold everything he owned and was moving to China, for no other reason than he wanted to. He asked me if this was normal.

The art of cramming has become an advertising competition [VIDEO]

Clearly, there is some sort of contest going on here that I've not been privy to. Cramming groups of like-minded people into a mode of transport seems to be what all the kids are into.

But you don’t need a new phone [VIDEO]

This ad from Virgin Mobile America sums up my feelings about the iPhone 5. I don't technically need a new phone, my iPhone 4 is still perfectly functional and does everything I need, and then some. But ...

When winning is everything. The Darwin ice hockey team emerge as world champs [VIDEO]

Vegemite will always be an Australian icon. Even though it is now owned by the US giant, Kraft. A recently arrived American asked me if...

What the hell is integrated advertising? And, do I need to do it? [VIDEO]

Integrated advertising. Is this just another way for advertising agencies to hit up clients for more cash? Or, is it just a fancy pants...

FlikGift, whipping up a storm in the social media marketing game

Retailers now have a much lower cost way to engage with and acquire the customers they want. At the same time, customers love receiving sponsored and group gift cards from their friends to spend on items they actually want. Put the two together and you get some thing interesting.

Cops, robbers and beer. Is this the perfect Australian beer ad? [VIDEO]

This latest is the viral beer ad from Carlton Draught . It's an homage to almost every cops'n'robbers movie you can think of. Guy Ritchie gets a big nod. And he deserves it after being married to Madonna for all those years.

Creating the new possible – Innovation in AT&T’s Olympic advertising campaign [VIDEO]

AT&T were official sponsors of Team USA at the Games. The company took on an interesting challenge with its Olympic advertising. Rather than running ads congratulating Team USA medalists, AT&T and its agency BBDO New York, decided to integrate the most recent wins directly into their advertising.

Emotional Australian advertising: Coles scores points with its Olympic ads [VIDEO]

Do I shop at Coles? Occasionally, but I feel wrong about it when I do. Why? I prefer to support independent farmers and food producers. There are better ways of doing this than by shopping at Australia's two largest supermarket chains. Why do I feel this way? Ironically, the Olympic TVC from Coles is why.

Have we lost our sense of humour? Or is the Lynx Balls ad really...

There's nothing like getting banned by the Advertising Standards Board for generating masses of free PR. The latest Lynx ad, which seeks to encourage Australians to clean their dirty balls (the double entendre is more than intended), has been censured for denigrating the elderly.

People caught being accidentally awesome. Coke does it again [VIDEO]

Yes. Another Coke ad. Sure, they have bazillion dollar budgets. When many people study marketing at University, they dream that one day they'll work for a company like Coke or Nike, simply because of the awesome marketing that comes out of these behemoths.

Is there anything you can't build with Lego? How a QR code made of...

A QR code built in Lego. I like it already. But the QR code itself is a suggestion of something that could be built. Plus, the code takes you directly to an online store where you can buy the bricks. Really, what's not to like about this genius advertising campaign.

Is this the most brilliant publicity stunt ever? [VIDEO]

It’s a tough economy out there.   Not the actual economy silly, the attention economy. Well, for all you bored and disenfranchised folks who’ve seen it all; here’s an advertising campaign that takes ‘attention-grabbing’ to the next level. With an emphasis on the grabbing. And the attention.

World’s worst drivers caught on pinball? Ford rewards the bad drivers of Paris

At Anthill HQ, we're quite partial to pinball. There's nothing quite like the sound of a pinball machine reverberating through a co-working space to make your presence felt. Ford identified a different kind pinball game. After watching Parisians attempt to reverse park without automatic parking technology, a new game was invented for its latest ad - Pinball Park.

Bears! Hunters! Salty language! It’s time for another choose-your-own-adventure ad

You might recall the first interactive YouTube ad from Tipp-Ex, you know, the correcting tape that you use if you still bother to hand write. First time round, the Bear and Hunter ads got something like 50 million views on YouTube. The choose-your-own-adventure nature of the ads made them a repeat experience for many. Well, they're back.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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