Tag: advertising

This is the latest ad from The Guardian and The Observer. And it's big. I mean, really big. Not quite as big as space, but it's definitely big. It goes where no other newspaper has gone before, trademarking two consecutive days on the week.

What becomes apparent as you read this summary is how much this relates to brands of any kind, in any industry. It’s all a matter of knowing who and what influences your real market and how your brand can best leverage this.

If you are the owner of an iPhone 5 then you may be aware of a nifty little feature called Do Not Disturb. On January 1 it went a little crazy and won't switch itself off like it was supposed to. On the same day, in what can only be described as unfortunate timing, Apple began to promote the feature using the Williams sisters as its stars.

Rather than another boring car ad, you know the ones with panoramic views, winding roads and well behaved children, Fiat took a different approach. Talk about speaking directly to your target market! The motherhood rap is rocking the YouTube world. Word!

I think that if I had a real superpower, like being able to fly, I'd find some interesting things to do with it. I'm not completely sure I'd end up working for Virgin, although, those little red dresses are kind of awesome.

To promote its new movie, Pixar has parodied just about every university ad you've ever had the misfortune to witness. The cliques seem even more trite when the words are being uttered by the three-eyed monster in a very earnest voice.

How often have you read a newspaper lately? I mean a real-life, ink-on-your-fingers newspaper? And, when you did, who much of it, and how intensely did you read it?

The new Mini Cooper roadster needed to reach a specific target audience, and mess with them. Just a little. So, Mini used a little bit of data, a little bit of internet evil and became psychic.

Whether it's a theme, like Back to the Eighties complete with Run DMC and Axel Rose costumes, or a more dressy affair, there's an outfit to be planned. Apparently, some people put a lot of thought, effort and planning into their office Christmas party outfit. This can lead to disaster.

It's a novel way to promote an end-of-year giveaway, but sat nav producers TomTom have apologised in advance for their almost-rubbish video. Of course, it's an expensive, almost-rubbish video, but it's a fun approach.

Online advertising has continued to grow, achieving 10% year on year growth recording $813.25m for the three months ending September 2012. The results show that while the general advertising market is softening, online advertising is firmly on track to speed past both newspaper and TV advertising in 2013.

This is yet another cracking campaign from a non-profit. We've had many of late, and it's great to see such creativity, humour and engagement from this sector.

Few things are bad if they have Ça Plane Pour Moi playing as a backing track. This video is no exception. The song, made famous by...

Your chances of being an astronaut may be one in 13.2 million. The chances of getting cancer in your life time are one in two for men, and one in three for women. At Anthill HQ we are particularly cancer aware. Our own James Tuckerman had an early stage melanoma detected last year.

I've lost count of the number of Coca Cola ads that have been Anthill TV worthy in 2012. Suffice to say, there's been a few. And, here's another.

This ad helps set the record straight in so many ways. For example, contrary to popular belief, "Downloading the Angry Birds apps is not charity." Thanks Susan Sarandon, for that golden insight. Created by the Judd Apatow who is also responsible for Anchorman and Superbad, to name but a few of his previous works. All advertising for non-profits should be this shade of awesome.

Have you ever felt so wrong about the world that you considered doing a Russell Dalrymple and throwing in your day job, and setting off on a quest to better the planet (or, impress a girl)? Well, there is another option.

Some must be. This ad from UK based 4G provider 4GEE (we see what they did there!) takes one of the 2011 YouTube video hits, Fenton, and remasters it into an ad.

Ok, so this isn't a real ad. But it should be. Plus, it's an extended version of that annoyingly catchy tune that the real iPad Mini ad is using.

Who says old-fashioned coupons have no place in the modern marketing world? Skin care brand Burt's Bees saw an opportunity to showcase its products, provide coupons and, perform a brilliant bit of brand awareness in its latest campaign.