advertising Archives - Page 5 of 16 - Anthill Online
Thursday, November 26, 2015
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It's a novel way to promote an end-of-year giveaway, but sat nav producers TomTom have apologised in advance for their almost-rubbish video. Of course, it's an expensive, almost-rubbish video, but it's a fun approach.

Online advertising has continued to grow, achieving 10% year on year growth recording $813.25m for the three months ending September 2012. The results show that while the general advertising market is softening, online advertising is firmly on track to speed past both newspaper and TV advertising in 2013.

This is yet another cracking campaign from a non-profit. We've had many of late, and it's great to see such creativity, humour and engagement from this sector.

Few things are bad if they have Ça Plane Pour Moi playing as a backing track. This video is no exception. The song, made famous by...

Your chances of being an astronaut may be one in 13.2 million. The chances of getting cancer in your life time are one in two for men, and one in three for women. At Anthill HQ we are particularly cancer aware. Our own James Tuckerman had an early stage melanoma detected last year.

I've lost count of the number of Coca Cola ads that have been Anthill TV worthy in 2012. Suffice to say, there's been a few. And, here's another.

This ad helps set the record straight in so many ways. For example, contrary to popular belief, "Downloading the Angry Birds apps is not charity." Thanks Susan Sarandon, for that golden insight. Created by the Judd Apatow who is also responsible for Anchorman and Superbad, to name but a few of his previous works. All advertising for non-profits should be this shade of awesome.

Have you ever felt so wrong about the world that you considered doing a Russell Dalrymple and throwing in your day job, and setting off on a quest to better the planet (or, impress a girl)? Well, there is another option.

Some must be. This ad from UK based 4G provider 4GEE (we see what they did there!) takes one of the 2011 YouTube video hits, Fenton, and remasters it into an ad.

Ok, so this isn't a real ad. But it should be. Plus, it's an extended version of that annoyingly catchy tune that the real iPad Mini ad is using.

Who says old-fashioned coupons have no place in the modern marketing world? Skin care brand Burt's Bees saw an opportunity to showcase its products, provide coupons and, perform a brilliant bit of brand awareness in its latest campaign.

There aren't enough cat videos on the internet. You know it's true. So, video camera maker GoPro has set out to right that wrong with its latest ad.

What does a shopping trolley, a large snake, a drum kit, a stuffed toy bear and a mattress have in common? Does it sound like your apartment from uni? Perhaps it's a good day of picking over hard rubbish? In fact, it's neither. It's the latest marketing stunt from Coke.

Fab caused a stir when it launched to market in June 2011. Now, with more than 7.5 million members worldwide, and a 3.4 products sold every minute, it has become the fastest growing eCommerce site in the world.

Sometimes, it's easy to only see the bad stuff, and gloss over the good stuff. But, sometimes, it's just taking a different view of the bad stuff, that opens up a new way of thinking.

Now, this isn't meant to be a competition but, I've seen The Avengers four times. Granted, I fell asleep the last time, but it...

I once gave some sage advice to a friend. Even if I do say so myself. He was about to embark on, what many people thought to be, a crazy adventure. He had sold everything he owned and was moving to China, for no other reason than he wanted to. He asked me if this was normal.

Clearly, there is some sort of contest going on here that I've not been privy to. Cramming groups of like-minded people into a mode of transport seems to be what all the kids are into.

This ad from Virgin Mobile America sums up my feelings about the iPhone 5. I don't technically need a new phone, my iPhone 4 is still perfectly functional and does everything I need, and then some. But ...

Vegemite will always be an Australian icon. Even though it is now owned by the US giant, Kraft. A recently arrived American asked me if...




If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT