advertising
Australia’s clickerati don their best irony fuelled tees for the 16th Annual AIMIA Awards
Sure, they may have the coordination of an engineer in O-week and the optical capabilities of Arthur Dent after three Pan Galactic Gargle Blasters but that didn’t stop Australia’s web glitterati (Or is that ‘clickerati’?) from donning their best converse sneakers, their thickest of black horn rimmed glasses and their favourite irony fuelled Threadless tees to party hard at the Peninsula Function Centre in Melbourne’s Docklands.
Could SME business owners soon become the new media barons?
After reading Matthew De Silva’s post yesteday on last month’s Media 2010 conference, I spent the evening thinking about the challenges facing old media. As I pondered, I was struck by a radical (yet logical) series of thoughts, leading to the following question. Could small business owners soon become the new media barons? Let me explain.
Hacks and geeks ponder media’s ‘Humpty Dumpty’ moment at Media 2010
How is the media handling the digital ecosphere? Matthew da Silva discussed the view from the wall with key players in attendance at last month’s Media 2010 conference, a Sydney ideas forum sponsored by Fairfax Digital.
The 10 best strategic business slides of all time: #10 — The Creative Brief
In the final post in this popular series, Nigel Malone shares his thoughts on creatives in a business context.
“Many a client has told me the creative process is foreign to them, and they don’t really understand how ‘creative people’ do what they do. By the same token, many creatives, to their detriment, fail to understand the consumer and prefer to operate in an artistic vacuum. And if some clients pitched their wares directly to the consumer, well they’d lose interest pretty quickly.”
Gap’s upside-down store turns heads
To promote awareness of Sprize, Gap’s new loyalty program carrying the tag line “shopping turned on its head”, the company turned its entire store on Robinson Street, Vancouver upsidedown. It took 12 hours to flip the instore decor — including four display tables and 32 mannequins — as well as a hot dog stand and three cars outside.
Take your desperate loneliness to the next level with the Hug-E-Gram
If you thought the recent Snuggie Blanket commercial marked the nadir of craven commercial pointlessness, watch this promo for the revolutionary Hug-E-Gram. You’ll need a hug when you’re done.
How to get free marketing
It’s what we all want, and (although unlikely) if it’s not what we want, then our company’s balance sheets could certainly benefit from it – marketing for free.
The 10 best strategic business slides of all time: #9 — Integrated Communication
In the ninth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
Online Marketing By Design seminar, Sydney [video]
On 2 February, Anthill Magazine and Mumbrella co-hosted “Online Marketing by Design”, a panel event held at the Shelbourne Hotel in Sydney. An extension of the successful event held in Melbourne late last year, the Sydney event sold out quickly and the room was brimming with both people and ideas about marketing in the rapidly evolving digital age.
Youi launches national radio campaign touting its “cool” Anthillian cred
Well now it seems that the marketers at Youi thought an insurance company winning a national business award for coolness was a pretty good point of difference. So much so that they have launched a national radio advertising campaign crowing about their cool triumph.
Find Us on facebook
Sponsored by How to become a Key Person of Influence
Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.
Sponsored by Google
What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven't thought yet to ask.
Sponsored by AusIndustry
AusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.
