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How often have you read a newspaper lately? I mean a real-life, ink-on-your-fingers newspaper? And, when you did, who much of it, and how intensely did you read it?
The new Mini Cooper roadster needed to reach a specific target audience, and mess with them. Just a little. So, Mini used a little bit of data, a little bit of internet evil and became psychic.
Whether it's a theme, like Back to the Eighties complete with Run DMC and Axel Rose costumes, or a more dressy affair, there's an outfit to be planned. Apparently, some people put a lot of thought, effort and planning into their office Christmas party outfit. This can lead to disaster.
It's a novel way to promote an end-of-year giveaway, but sat nav producers TomTom have apologised in advance for their almost-rubbish video. Of course, it's an expensive, almost-rubbish video, but it's a fun approach.
Online advertising has continued to grow, achieving 10% year on year growth recording $813.25m for the three months ending September 2012. The results show that while the general advertising market is softening, online advertising is firmly on track to speed past both newspaper and TV advertising in 2013.
This is yet another cracking campaign from a non-profit. We've had many of late, and it's great to see such creativity, humour and engagement from this sector.
Few things are bad if they have Ça Plane Pour Moi playing as a backing track. This video is no exception. The song, made famous by...
Your chances of being an astronaut may be one in 13.2 million. The chances of getting cancer in your life time are one in two for men, and one in three for women. At Anthill HQ we are particularly cancer aware. Our own James Tuckerman had an early stage melanoma detected last year.
I've lost count of the number of Coca Cola ads that have been Anthill TV worthy in 2012. Suffice to say, there's been a few. And, here's another.
This ad helps set the record straight in so many ways. For example, contrary to popular belief, "Downloading the Angry Birds apps is not charity." Thanks Susan Sarandon, for that golden insight. Created by the Judd Apatow who is also responsible for Anchorman and Superbad, to name but a few of his previous works. All advertising for non-profits should be this shade of awesome.
Have you ever felt so wrong about the world that you considered doing a Russell Dalrymple and throwing in your day job, and setting off on a quest to better the planet (or, impress a girl)? Well, there is another option.
Some must be. This ad from UK based 4G provider 4GEE (we see what they did there!) takes one of the 2011 YouTube video hits, Fenton, and remasters it into an ad.
Ok, so this isn't a real ad. But it should be. Plus, it's an extended version of that annoyingly catchy tune that the real iPad Mini ad is using.
Who says old-fashioned coupons have no place in the modern marketing world? Skin care brand Burt's Bees saw an opportunity to showcase its products, provide coupons and, perform a brilliant bit of brand awareness in its latest campaign.
There aren't enough cat videos on the internet. You know it's true. So, video camera maker GoPro has set out to right that wrong with its latest ad.
What does a shopping trolley, a large snake, a drum kit, a stuffed toy bear and a mattress have in common? Does it sound like your apartment from uni? Perhaps it's a good day of picking over hard rubbish? In fact, it's neither. It's the latest marketing stunt from Coke.
Fab caused a stir when it launched to market in June 2011. Now, with more than 7.5 million members worldwide, and a 3.4 products sold every minute, it has become the fastest growing eCommerce site in the world.
Sometimes, it's easy to only see the bad stuff, and gloss over the good stuff. But, sometimes, it's just taking a different view of the bad stuff, that opens up a new way of thinking.
Now, this isn't meant to be a competition but, I've seen The Avengers four times. Granted, I fell asleep the last time, but it...
I once gave some sage advice to a friend. Even if I do say so myself. He was about to embark on, what many people thought to be, a crazy adventure. He had sold everything he owned and was moving to China, for no other reason than he wanted to. He asked me if this was normal.