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There are essentials like computer equipment, licenses, a web site, promotional material etc. but you don’t have to lease an office or employ staff straight away (you can outsource so cheaply these days top notch staff).

Vinomofo has employed a multi-tier media buy covering off free to air and pay TV in both Australia and New Zealand, open-air outdoor advertising spaces nationally, cinema and an aggressive acquisition campaign across digital and social platforms.

For 12 years, I ran a dance school. I discovered that while loving what I do goes a long way, it’s not enough to build a successful business.

The number of businesses with a social media presence has leapt this year in every category, up from 31 per cent to 48 per cent for small and medium businesses (SMBs) and from 56 per cent to 79 per cent for large businesses, according to the 2016 Social Media Report.

According to recent data, thanks to an increasingly hyper connected consumer base, Australia now has the highest digital ad spend per user in the world

Brisbane-based Brus Media started out as a Facebook app but co-founders Nic Blair and Shon Siemonek soon turned it into a hot mobile app marketing start-up

It's old news that Netflix has finally arrived in Australia. But hats must be taken off and waved in a way that is deserving of...

Yes, Virgin have done it again. It's a neat ad staring Richard Branson. You have to like a founder who's willing to put himself out there...

Australia largely escaped internet service provider ads in the mid to late 1990s. But, America was haunted by them. Mainly thanks to my old employer,...

Every year Budweiser rolls out a series of ads for the Superbowl. And, there's always one that manages to bring a tear to the eye....

This is a Japanese ad for Flavour Stone fry pans. You know the ones. They are often featured in infomercials, and then suddenly appeared in...

James Packer, son of Kerry Packer, grandson of Sir Frank Packer. He has taken the family fortune and added to it. Significantly. He's ditched the media...

This is an official corporate video for a Microsoft services company in the U.K., Risual. But the thing is, it's mocking every corporate IT company...

I mean, really? Did this ad for Microsoft's Cortana just make a size-joke about another virtual assistant? I know the stakes are high in the...

Well, it's about time that Nimoy upgraded from the dodgy Merc he drove when playing off against his younger self. The latest ad from Volkswagen...

Last week we had Monty the penguin from U.K. retailer John Lewis. And that made me cry, possibly more than I'm willing to admit publicly. Now,...

As I am sure I have mentioned before, penguins are a big deal in our house. The obsession began three years ago after a trip...

This is an exceptional parody video of an Apple ad. It follows a distinct formula that anyone who has ever seen an Apple ad will...

This is a cracking ad from GE for one of its super-duper new light bulbs. How do you make light bulbs interesting? Well, you get Jeff...

Wow. This is a two-minute video that comes across as an intriguing short film. At a time where ebola is running rampant in Africa, the...

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Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...