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5 steps to stand out in your market using internet video [WEBINAR]

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Anthill’s definitive best (Go Ferris!) and worst (Oh, Elton?) of Super Bowl commercials 2012

February 9, 2012 | Marketing & Media

Call it a cliche. Call it gratuitously opportunistic. Call it what you will. But we know that whenever we run a post featuring a new, popular or funny commercial, your clicking fingers get awfully itchy. (Don’t deny it. We have the stats to prove it.) Hence, here they are, the best and worst of the Super Bowl ads for 2012 (according to Anthill).

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Beer advertising. It rarely gets better. Or ever so frightening.

November 11, 2011 | Marketing & Media

There’s something about beer commercials that always seems to elevate this genre of advertising just that little bit above regular commercials. Perhaps it’s the vast budgets. Perhaps it’s the elasticity of the subject matter. Or perhaps it’s simply the inspiration that comes from product testing. (And beer account managers do like to product test. Most days, from… like… now.)

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6 digital marketing tips that I learnt from the Driving Your Business seminar

June 13, 2011 | Marketing & Media
By Janet Hamilton

My husband Robert and I started our business only six years ago. We have always used TV and print advertising to drive business, but it has taken a while to get our heads around online marketing. Last week, we attended the Yellow Pages Driving Your Business Series digital marketing seminar in Brisbane, and picked up some really important tips that we can now use in our own business. These are the top six hot tips that we took away from the event.

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Billy Tucker, CEO of Cudo, on the rise of the group-buying model

April 15, 2011 | News Desk
By Garry Barker & Leon Gettler

Billy Tucker is CEO of the group-buying discount website, Cudo.com. In this podcast, he talks with Leon and Garry about Cudo’s use of TV advertising to target the average consumer, how this publicity helps merchants find new customers, and the relevance of group buying in the post-GFC era.

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Does this ‘made for YouTube’ advertising campaign make you want to touch the rainbow?

April 10, 2011 | Marketing & Media

Confectionery brand Skittles has already infiltrated the pantheon of unforgettable tag-lines with its ‘Taste the Rainbow’ slogan. In this nifty ‘made-for-YouTube’ series of clips, viewers are asked to ‘Touch the rainbow’. The concept is simple, novel and we challenge you to not hunger for a Skittle once this “cute but weird kitty cat” has its way with you.

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Four marketing lessons at 60 kms/hr (What your business can learn from a speed sign)

April 5, 2011 | Marketing & Media
By Bri Williams

Here’s your brief: You are to create a sign that will be posted in public that needs to do one thing – change behaviour. You can determine the shape of the sign, but it must include only three colours (or less), one graphic and up to three letters or numbers. Now, remember your audience will be very distracted as they come across your sign. They could be in a life threatening situation, and have milliseconds to process your message. Are you up to the challenge?

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Cut through the junk! Five easy steps to a more effective direct mail campaign

February 3, 2011 | Marketing & Media

With the ease and popularity of electronic marketing on the rise, there has never been a better time to take a new look at direct marketing. But to cut through the overload of promotional material, catalogues, brochures and free samples that we are bombarded with everyday, you need to get a little creative, so here are five steps to keep you on track…

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What’s on your business Bucket List for 2011?

January 18, 2011 | Marketing & Media

How many times have you heard people say, “I’ll wait for the economy to pick-up” or “I’m getting ready for the next big wave”? If you only had a year to improve your business and get it running like a well-oiled, profit-making machine, would you sit and wait for the optimal external factors to arise?

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Tis the season to… lob hand-grenades at siblings [CONTROVERSIAL VIDEO]

December 10, 2010 | Marketing & Media

When this commercial for the most recent edition in the ‘Call of Duty’ franchise was released in early November, I wasn’t sure whether to laugh or cringe. The genius of the 60 second advertisement, by Omnicom Group’s TBWA/Chiat/Day, is that it’s for a video game but does not feature any footage of the game itself.

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Siimon Reynolds on marketing, money and why people fail [Interview]

November 16, 2010 | Marketing & Media

Siimon Reynolds grew The Photon Group from a two-person shop to an ASX-listed enterprise, employing over 6,000 staff, with a value of $500m at its peak, making it the 15th largest marketing group in the world. He speaks with Jack Delosa about how to achieve marketing success, the subject of his recent book, Why People Fail.

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