advertising
Is there anything you can’t build with Lego? How a QR code made of Lego doubled sales [VIDEO]
A QR code built in Lego. I like it already. But the QR code itself is a suggestion of something that could be built. Plus, the code takes you directly to an online store where you can buy the bricks. Really, what’s not to like about this genius advertising campaign.
Is this the most brilliant publicity stunt ever? [VIDEO]
It’s a tough economy out there. Not the actual economy silly, the attention economy. Well, for all you bored and disenfranchised folks who’ve seen it all; here’s an advertising campaign that takes ‘attention-grabbing’ to the next level. With an emphasis on the grabbing. And the attention.
World’s worst drivers caught on pinball? Ford rewards the bad drivers of Paris
At Anthill HQ, we’re quite partial to pinball. There’s nothing quite like the sound of a pinball machine reverberating through a co-working space to make your presence felt. Ford identified a different kind pinball game. After watching Parisians attempt to reverse park without automatic parking technology, a new game was invented for its latest ad – Pinball Park.
Bears! Hunters! Salty language! It’s time for another choose-your-own-adventure ad
You might recall the first interactive YouTube ad from Tipp-Ex, you know, the correcting tape that you use if you still bother to hand write. First time round, the Bear and Hunter ads got something like 50 million views on YouTube. The choose-your-own-adventure nature of the ads made them a repeat experience for many. Well, they’re back.
Anthill’s definitive best (Go Ferris!) and worst (Oh, Elton?) of Super Bowl commercials 2012
Call it a cliche. Call it gratuitously opportunistic. Call it what you will. But we know that whenever we run a post featuring a new, popular or funny commercial, your clicking fingers get awfully itchy. (Don’t deny it. We have the stats to prove it.) Hence, here they are, the best and worst of the Super Bowl ads for 2012 (according to Anthill).
Beer advertising. It rarely gets better. Or ever so frightening.
There’s something about beer commercials that always seems to elevate this genre of advertising just that little bit above regular commercials. Perhaps it’s the vast budgets. Perhaps it’s the elasticity of the subject matter. Or perhaps it’s simply the inspiration that comes from product testing. (And beer account managers do like to product test. Most days, from… like… now.)
6 digital marketing tips that I learnt from the Driving Your Business seminar
My husband Robert and I started our business only six years ago. We have always used TV and print advertising to drive business, but it has taken a while to get our heads around online marketing. Last week, we attended the Yellow Pages Driving Your Business Series digital marketing seminar in Brisbane, and picked up some really important tips that we can now use in our own business. These are the top six hot tips that we took away from the event.
Billy Tucker, CEO of Cudo, on the rise of the group-buying model
Billy Tucker is CEO of the group-buying discount website, Cudo.com. In this podcast, he talks with Leon and Garry about Cudo’s use of TV advertising to target the average consumer, how this publicity helps merchants find new customers, and the relevance of group buying in the post-GFC era.
Does this ‘made for YouTube’ advertising campaign make you want to touch the rainbow?
Confectionery brand Skittles has already infiltrated the pantheon of unforgettable tag-lines with its ‘Taste the Rainbow’ slogan. In this nifty ‘made-for-YouTube’ series of clips, viewers are asked to ‘Touch the rainbow’. The concept is simple, novel and we challenge you to not hunger for a Skittle once this “cute but weird kitty cat” has its way with you.
Four marketing lessons at 60 kms/hr (What your business can learn from a speed sign)
Here’s your brief: You are to create a sign that will be posted in public that needs to do one thing – change behaviour. You can determine the shape of the sign, but it must include only three colours (or less), one graphic and up to three letters or numbers. Now, remember your audience will be very distracted as they come across your sign. They could be in a life threatening situation, and have milliseconds to process your message. Are you up to the challenge?
Find Us on facebook
Sponsored by How to become a Key Person of Influence
Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.
Sponsored by Google
What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven't thought yet to ask.
Sponsored by AusIndustry
AusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.
