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Australian book publishing under attack?

"I want to make sure readers in Australia can buy online at the same price as readers anywhere in the world," said the Booktopia.com.au CEO, Tony Nash.

An advert that actually promotes the truth… but in reverse

Getting your message across to your audience is a complex and often scientific affair. Businesses and organisations spend millions of dollars and thousands of man-hours crafting campaigns that they believe will promote their service or sell their product.

Kyle Sandilands – King of Publicity or complete clown?

In 2007, I was asked to play devil's advocate during the final judging round of the Queensland leg of Business Icon and grill a number of young entrepreneurs about their recently devised plans to launch a fictional product (created for the competition).

Something’s rotten in the state of radio

There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.

Something's rotten in the state of radio

There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.

Recruitment, redundancy and the missing R

Respect can never be underestimated as it is a value many of us hold dear – respect for our information, privacy, views, time, and so on. Yet there is clearly a dearth of respect when it comes to recruitment and redundancy. It doesn’t have to be this way.

Success breeds tradition, but tradition has never guaranteed success

Why on earth do corporations continue to burn cash on print ads announcing internal promotions and new client updates? Surely their staff would prefer a holiday, the latest gadget / lavish gift / cash bonus, instead of their company spending a couple of thousand dollars making this type of announcement.

Does your business need a new financial year makeover?

Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.

How to get customers… without alienating them first

It's now been over nine years since the dotcom boom, when the bulk of today's preferred 'new economy' revenue models were first proffered as...

Creating a memorable customer experience

Attracting and retaining customers is all about the total experience of dealing with your business. That's why it is important to stimulate all five of your customers' senses every time they come into contact with your business.

Giving innovators the 'rock star' treatment they deserve

This week, we featured Intel's "Sponsors of Tomorrow" campaign as our profile website. But the advertising campaign that corresponds with Intel's new slogan is...

Giving innovators the ‘rock star’ treatment they deserve

This week, we featured Intel's "Sponsors of Tomorrow" campaign as our profile website. But the advertising campaign that corresponds with Intel's new slogan is...

How to grow a business in tough economic times

During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts. The first...

How the greatest movie one-liners of all time can inspire your business

It's not called the silver screen for nothing. Improve the return on your marketing investment using these unforgettable classics to find, attract and retain...

Online strategy: Who else wants to attract 38,000 visitors to their site in four...

It is true that the best way to get someone to do anything is to make them want to do it. The quickest way...

Innovation: Disruption in the first degree

"Innovation" is a woolly beast. It has many disguises and aliases. To get face-to-face and down and dirty with innovation is no mean feat.

Marketing: First-mover advantage – or is it?

Being the first mover can offer some advantages but does it determine a company's success?

For miracle sales, get a halo

It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don't have to read the logo to know that it's another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?

Marketing: what’s the buzz all about?

It's a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.

Marketing: what's the buzz all about?

It's a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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