Tag: Advertising

"I want to make sure readers in Australia can buy online at the same price as readers anywhere in the world," said the Booktopia.com.au CEO, Tony Nash.

Getting your message across to your audience is a complex and often scientific affair. Businesses and organisations spend millions of dollars and thousands of man-hours crafting campaigns that they believe will promote their service or sell their product.

In 2007, I was asked to play devil's advocate during the final judging round of the Queensland leg of Business Icon and grill a number of young entrepreneurs about their recently devised plans to launch a fictional product (created for the competition).

There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.

There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.

Respect can never be underestimated as it is a value many of us hold dear – respect for our information, privacy, views, time, and so on. Yet there is clearly a dearth of respect when it comes to recruitment and redundancy. It doesn’t have to be this way.

Why on earth do corporations continue to burn cash on print ads announcing internal promotions and new client updates? Surely their staff would prefer a holiday, the latest gadget / lavish gift / cash bonus, instead of their company spending a couple of thousand dollars making this type of announcement.

Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.

It's now been over nine years since the dotcom boom, when the bulk of today's preferred 'new economy' revenue models were first proffered as...

Attracting and retaining customers is all about the total experience of dealing with your business. That's why it is important to stimulate all five of your customers' senses every time they come into contact with your business.

This week, we featured Intel's "Sponsors of Tomorrow" campaign as our profile website. But the advertising campaign that corresponds with Intel's new slogan is...

This week, we featured Intel's "Sponsors of Tomorrow" campaign as our profile website. But the advertising campaign that corresponds with Intel's new slogan is...

During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts. The first...

It's not called the silver screen for nothing. Improve the return on your marketing investment using these unforgettable classics to find, attract and retain...

It is true that the best way to get someone to do anything is to make them want to do it. The quickest way...

"Innovation" is a woolly beast. It has many disguises and aliases. To get face-to-face and down and dirty with innovation is no mean feat.

Being the first mover can offer some advantages but does it determine a company's success?

It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don't have to read the logo to know that it's another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?

It's a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.

It's a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.