AA24 Oct/Nov 2007 Archives -
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Carbon neutral — says who?

October/November, 2007 You'll no doubt have read about all these businesses that have "gone carbon neutral," and thought, 'Gee, that's great, I'll go buy...

Elevator Pitch: Cool Mobility

< Check out Cool Mobility's the YouTube video MOVING AND GROOVING COMPANY NAME: COOL Mobility Pty Ltd FOUNDERS: Colin Johanson & Moira McEwan ORIGINS: Company set up 2007 after five...

Ant Bytes — AA24

CREATIVE ESPRESSO By Stephen Sammartino Click image to enlarge. ************* ANT BYTES Facebook costing Australia $5b There was a time when, if someone was huddled over...

R&D commercialisation under siege?

Surely the commercialisation of our world-class R&D is in the public interest. So why do we circle warily around the intellectual property that is...

R&D commercialisation under siege?

Surely the commercialisation of our world-class R&D is in the public interest. So why do we circle warily around the intellectual property that is...

Think funky or be defunked

More than ever before, our success as individuals and as a society is defined by our capacity for dynamic thinking. Anders Sorman-Nilsson wants to...

From the tea room to the boardroom

The art of a good story isn’t confined to water-cooler gossip. It’s emerging as a point of difference for leaders in successful organisations of...

User-generated innovation

Know what your customers are thinking. In this hyper-connected world, it’s not difficult. So what’s the problem? If there is a statement that is beginning...

Building online marketplaces

Building a marketplace is a lot simpler than it used to be. Once, you had to purchase a plot of land, subdivide it into...

School’s in!

School's in!

Understanding India: Building bridges to export success

Is India really the new China for budding Australian exporters? Darren Baguley examines this complex trading partner and wonders whether establishing a foothold on...

John Anderson – Interactive marketing

Four years ago, John Anderson was working in business development for a logistics company when he got bored “not doing things my way”. With...

Are you grant ready?

The best funding applications are based on projects that are genuinely important and reflect real need. Strong and competitive applications should demonstrate firm commitment...

Anti-Climax

AUSSIE BIOTECHS COMBINE FORCES   A merger has been announced between two listed Australian biotechnology companies, Peptech and EvoGenix. EvoGenix shareholders approved the merger proposal to...

Legal: What’s in a name

Today’s consumer is faced with a vast choice of product and ever-increasing advertising. If you want to be seen and heard in the marketplace, you must develop brands that occupy centre stage in the consumer’s mind and that promise clear benefits. The starting point for creating a strong brand is the careful selection of a brand name.

Legal: What's in a name

Today’s consumer is faced with a vast choice of product and ever-increasing advertising. If you want to be seen and heard in the marketplace, you must develop brands that occupy centre stage in the consumer’s mind and that promise clear benefits. The starting point for creating a strong brand is the careful selection of a brand name.

Online strategy: Get on the digital map

Open the Enquiry Floodgates     Imagine sitting back, relaxing at the office, just taking in all the new business enquiries you can handle. No more pavement...

Networking: Schmooze or lose

BOOST YOUR BUSINESS SUCCESS WITH BUSINESS NETWORKING   “Oh my god, not another bloody networking event!” I hear you say. All of that schmoozing is enough...

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE