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Tactica One [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

The global demand for premium beverages is increasing. All too often substandard bottle openers are used, diminishing what should be a premium drinking experience. We wanted to rethink this and allow users to start their experience from the moment they pick up a bottle opener.

Over six months we developed the design and after 80 prototypes we’re ready. Using the crowd-funding platform Kickstarter, we ran a successful campaign last December and over the following months moved through tooling and into production. We are now ready to launch the product globally.

2. WHAT & HOW

The purpose of this innovation is to…

…reconnect users to their premium drinking experiences. The Tactica One is a precision bottle-opening tool that engages the users from the moment they pick it up.

It does this by…

…merging design, technology and materials to create a premium tool that is the first of its kind in the world. Its unique design has created a form that is not only compact, ergonomic and highly tactile but uses inherent material properties to deliver outstanding performance in an ultra-lightweight package.

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3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it delivers a precision tool that is worthy of the premium experience and all at an affordable price. It is a first in the world through its use of design and material technology. To ensure integrity and quality in production the TACTICA One is manufactured locally in Melbourne and through smart design allows it to be commercially globally competitive.

Its various benefits to the customer/end-user include…

Through design and material technology the TACTICA One is able to deliver outstanding performance and fit into the lifestyle of the user. With a compact form and at only 20 grams it is perfect as part of your everyday carry.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

It was often solved by substandard bottle openers. The user’s experience was often overlooked. We wanted to create a bottle-opening tool that was not only worthy of the experience but that did so at an affordable price.

Its predecessors/competitors include…

…bottle openers of every shape and form. The TACTICA One is unique as it is made from a single composite material that is ultra-lightweight, corrosion-proof and extremely strong enabling its unique design.

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5. TARGET MARKET

It is made for…

…anyone that enjoys their drinking experiences, from craft beers, ciders or even premium waters. People that seek richer and more fulfilling experiences are the type that the TACTICA One is aimed for. It is firmly positioned as a premium tool for people that want more than the norm. With a colour range being released later in the year, it is also the prefect accompaniment to entertaining in the home.

It is available for sale through…

…our website (www.tacticagear.com).

Our marketing strategy is to…

…use social media networks to promote the TACTICA One. We are so confident in it that we want to have user experiences drive the demand and spread. We expect to make it available through our own website as well as select online retailers only.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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