Home Smart 100 2010 T-shirt/Clothes painting franchise (SMART 100)

T-shirt/Clothes painting franchise (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

This innovation initially came to life when…

I’ve exhibited three times as an ‘on the wall’ artist, and had the thought, “Hhmmmm… what if I bring art onto the streets of Melbourne and start painting clothes? What if… people were the sculpture, and clothes were the canvas?”

WHAT & HOW

The purpose of this innovation is to…

Considering creative people struggle with an outlet for their self expression as a viable source of income, I wondered how to open up a possible avenue for creativity, structure and finances…franchising seems to be the way to go.

It does this by…

Giving people creative expression with art, business and as well as an opportunity to develop entrepreneurial skills. T-shirt painting franchises are open source, as in it’s entirely up to the franchisee to develop their business the way they want.

PURPOSE & BENEFITS

This innovation improves on what came before because…

As an alternative to other children’s party plan concepts, T-shirt painting leaves the participants WITH a fully wearable item — AND exists as a reminder of a memorable, collective event. The impact of wearing one’s own art extends into personal self-confidence, marketing, future designs and patterns. Gives the programmed to an opportunity to program a market.

Its various benefits to the customer/end-user include…

Franchisees can invest time and energy into a service that aids creativity and be rewarded financially for doing something they love. Artists can explore and develop ideas for clothes designs, therefore having a say in a highly competitive area.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Retailers struggled to reach potential clients who were movement-restricted for whatever reason — finances, physical disabilities, scheduling — and decided to take the mountain to Mohammed. Party plan is now an accepted method of trade, and a highly successful one at that. MOST party plan businesses treat the customer as a buyer rather than an active, artisitic, valuable business partner.

Its predecessors/competitors include…

Amway, self-development marketing companies, religions and even on-call fairies have created a pathway for innovative, practical DIY entrepreneurs to step into. Bunnings has opened the DIY workshop way by hosting on-site workshops. A clearly defined DIY market exists.

TARGET MARKET

It is made for…

People who want to organise an event with a difference, corporations willing to explore teamwork designs for T-shirts, and teamwork skills from employees. Parents competing with the Jones’s wanting to demonstrate how creative their children are, marketing companies wanting to involve crowds to communicate, councils keen to include their rate payers at community events. Even about-to-be-brides/grooms wanting a hens/bucks night with a difference, or graffiti artists wanting to explore a legal means to express themselves. Hhhmm, what about doodle artists bored with drawing on furniture, and their parents who are tired of having their valuable items used as canvases? Creatives.

DISTRIBUTION STRATEGY

It is available for sale through…

Bookings via a website or mobile phone. The website also acts as a foundation for viewing events, making for a global viewing platform for families to include international relatives.

Our marketing strategy is to…

Exhibit the possibility of what clothes painting can offer via a fashion parade with a difference — interactive, participatory with live painting broadcast live on the net. Marketing the website via clothes, flyers and potentially interviews.

SUPPORTING IMAGES AND/OR VIDEO

SHOW YOUR SUPPORT FOR THIS INNOVATION

While the judging is now officially over, you can still show your support for this innovation in one of the following three ways:

  1. Hit the VOTE UP button: Top left of each page (Not available for IE users)
  2. Trigger a Reaction: Re-Tweet, Like on Facebook, etc.
  3. Leave a Comment: Share the love!

To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.

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