Home Smart 100 2011 Syco XT (SMART 100)

Syco XT (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Syco XT

This innovation initially came to life when…

I was trying to improve my surfing and kept on falling off my skateboard. I studied the biomechanical movements and pivot points of the human body and designed a prototype swingboard which was effective and safe to use. Once we ironed out some of the issues with the prototype we invited a sports physiologist along to make sure we were not going to injure a user. The physiologist was amazed at the freedom of movement and fitness benefits for general users in the fitness market for Core Strength Training, Balance Training and Rehabilitation.

WHAT & HOW

The purpose of this innovation is to…

The Syco XT provides the user with a safe, exciting and addictive workout which replicates the movements experienced in extreme board sports such as Snowboarding and Surfing. The main fitness benefits include Deep Core Strength and Balance Development.

It does this by…

The user is standing on an unstable board which allows the user to pivot their lower body in a variety of directions. The user is safely secured to the device with an adjustable harness secured around the hips. This unique harness provides the user with a freedom of movement of the upper body while maintaining control of their movements.

PURPOSE & BENEFITS

This innovation improves on what came before because…

In terms of the original sport of Swing boarding, the Syco XT provides both a huge leap in the freedom of movement as well as the safety of the user which had never been provided previously. In terms of Exciting Fitness Products, the Syco XT provides the user with real sensory feedback, not just visual or audio like existing products.

Its various benefits to the customer/end-user include…

Exciting fitness, safe addictive workout, enjoyable rehabilitation routines.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

The pivoting axis points of the product have never been used before to replicate the movements of board sports. This is why we were granted our patent.

Its predecessors/competitors include…

Rope Boarding, G Board

TARGET MARKET

It is made for…

Commercial Fitness Industry to make fitness more exciting and addictive.

DISTRIBUTION STRATEGY

It is available for sale through…

In Australia through our website and agents. Internationally through distributors.

Our marketing strategy is to…

Target the Fitness Industry in combination with the using the product for promotions and events. Following the rollout we will be looking at producing a recreational version for the backyard.

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