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Survive Drive [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I met up with my techtard mate who works in the transport industry for a beer and he was discussing his concern of “Moonlighting”. Moonlighting is when a driver goes from one job to another, sometimes between different companies, without any rest. I said I can solve that with a bio-metric finger print of each driver. We can store the fingerprints on a cloud based server. He said “yeah right” and what a mission it has been since then, but we’re now there after a 4 year roller coaster ride we’ve now got Coles making there Transport companies using it.

The purpose of this innovation is to…

Using Survive Drive will not only reduce the amount of fatalities on the roads, but will also reduce your running costs dramatically which creates a safer and more efficient commercial vehicle industry.

It does this by…

Survive Drive’s all in one web portal uses the latest app technology with a cloud database of drivers ranked by impartial statistics they collect which will allow you to make informed decisions about who you choose to trust with your cargo.
The Biometric fingerprint cloud based system that verifies each driver’s identity and therefore their eligibility prior to commencing work.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Its various benefits to the customer/end-user include…

They’re the first and only Australian company to offer a complete package for end to end management of your drivers.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

There is no need for you to engage multiple companies or buy a suite of products, because they’re revolutionary fleet booking scheduling system has been developed specifically for the transport industry and are all-inclusive, simple to use apps and web products.

Its predecessors/competitors include…

Isotrack is our biggest competitor, they’re a massive UK company

MTData is one of our biggest Australian competitors

Fleetmatics is one of our biggest Australian competitors

Omnitracs are our American competitor

5. TARGET MARKET

It is made for…

Target market:
Drivers are predominantly male. Their age ranges from 21 – 74 years with predominantly most drivers being around 46 years of age.
Owner Operators
Truck Drivers who own their own trucks and manage their own financials.

Sub Contractor Drivers
Truck Drivers who don’t own their own trucks and manage their own financials.

Agency Drivers
Agency Truck Drivers who get assigned work by recruitment agencies and get paid by the agency.

Company Drivers
Company Truck Drivers who work within a company and get paid a salary.

Transport Companies
Have full time drivers, sub contractors, owner drivers and agency drivers.

It is available for sale through…

This product will be available through the Apple Store, Google Play and downloading through our website. We hope to also bundle our product with Samsung and Telstra.

Our marketing strategy is to…

Since Survive Drive is software based, marketing therefore should be digital focused. This allows for quick access and download of Survive Drive’s driver app and sign up of Survive Drive’s web portal for transport company use.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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