Home ANTHILL TV 2012 has been the year for viral vending machine videos

2012 has been the year for viral vending machine videos [VIDEO]

0

Coke have been busy making videos this year. With that kind of marketing budget, creative ideas haven’t been in short supply.

Amongst others, the company has produced videos that are a test of engineering, a vending machine that needed a hug, and catching people being awesome.

But this one, well, maybe Coke is also feeling a bit tired at this end of the year. Perhaps everyone was just a low on creative thoughts.

In this video branding stunt, the company installed a vending machine on the campus of the Royal Institute of Technology in Stockholm, Sweden. If students wanted a Coke, they had to sing a Christmas Carol to earn it.

And, wow, who knew so many people could sing so badly.

Is it original? Not, even close. Fun? Probably. Unless you were trying to study for finals and the vending machine was nearby.

All in all, it’s been a big year for vending machine videos. We’ve had people hug them, dance for them, tweet them, and now, sing for them.

Coca-Cola: Sing for me vending machine

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.