We’ve featured a few car ads in the recent past, from Toyota’s pitch to Mums and Dads to the Mini’s mainstreet marketing campaign, and that’s because, well, car advertising is generally just downright imaginative. And that’s what you get when you’ve got big bucks to spend.
Here, Honda has built on its enormously successful 2006 ‘Impossible Dream‘ campaign, and released a new extended version for 2010 to air across 28 nations. The ad still features the original and distinctly ‘Village People-esque’ hero as he strives from one impossible dream (honda product) to the next, but is 20-odd seconds longer and flows a lot more smoothly. More importantly, it features a greater number of Honda’s technological achievements including the HondaJet, the CR-Z Hybrid Coupe, the hydrogen-powered FCX Clarity and the humanoid robot ASIMO.
I don’t know if its the visualisation of the open road, the marvel of Honda’s machines or Andy Williams singing ‘Dream the Impossible Dream’, but this got me seriously reconsidering my humble Mazda!