Home Management Matters Strategic insights – were they behind the couch the whole time?

Strategic insights – were they behind the couch the whole time?

0

Most successful business owners are on the hunt for strategic insights or what I call ‘light bulb moments’ – revelations that allow an organisation to take its next big step.

The trick with strategic insights is finding more of them – that and making them happen. Although there’s generally not a single idea that, as if by magic, will take your business from A to B, leveraging key strategic insights can make a big difference in your marketing and overall business success.

So, what do strategic insights look like?

A strategic insight may be a tasty morsel that you can take advantage of: information about a competitor, research about your industry or a gap in the market that becomes apparent.

Other insights may include the overall condition of your market, changing customer needs and new products that your competitors are about to release – these are all tid-bits you’d be foolish to ignore.

Where can you find strategic insights?

A strategic insight could come from anywhere – chatting to someone at a coffee shop or *ahem* reading Anthill…

To get you started, here are just a few places you should go noseying about for strategic insights:

  • Blogs written by your competitors
  • Journal articles from leaders in your industry
  • Trade magazines
  • The business section of your local newspaper
  • Other business owners at networking events
  • Online business portals
  • Your customers’ social media conversations

As well as subscribing to relevant blogs and reading online business magazines, it is a good idea to set up Google alerts for news topics relating to your business and industry.

Keep your eyes peeled and ears open – there be strategic insights everywhere! Most importantly, once your have your grubby mitts of a key piece of strategic information, use it.

Jo Macdermott is the chief Marketing Consultant from Next Marketing in Melbourne. Next Marketing is a full serviced Marketing Agency working with small and medium sized businesses.

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.