Storyboard wins the 2016 Creative3 Pitch, now set to represent Australian creative...

Storyboard wins the 2016 Creative3 Pitch, now set to represent Australian creative start-ups in Denmark

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Darren Tonkin

QUT Creative Enterprise Australia (CEA) recently announced social discovery start-up, Storyboard, as the winner of its annual Creative3 Pitch, with its platform that sits at the intersect of social media and the $203 billion youth travel market.

Currently Australia’s only platform to connect investors with creative start-ups, the Creative3 Pitch panel included seasoned investors from Signal Ventures, AirTree Ventures, Blue Sky Capital, One Ventures and CEA’s Startup Fund.

Storyboard creator, Darren Tonkin, will get the chance to pitch to some of Europe’s biggest venture capitalists as a representative of Australia at the Creative Business Cup in Copenhagen, Denmark, which is held during Global Entrepreneurship Week from 17 to 21 November.

What exactly does Storyboard do?

A ‘discovery’ app filling the void between rich media and blogging, Storyboard allows users to create and share engaging stories by intelligently matching photos and videos with the places a user visits. Users can also use the app to explore destinations or discover what other people are up to in their area.

Anna Rooke, CEO of QUT CEA said, “Technology has impacted the online content space in a big way, forging an intersect between media, blog sites and social media – now all viable ways of delivering content to an audience.

“Storyboard presented a clear niche in this space, with the tie in of social media and travel that often go hand-in-hand, yet there is no current medium available to capitalise on this. Darren drew in investor interest through highlighting that the youth travel market is currently worth over $US203 billion. Combined with over 3.8 billion people using social media on their mobiles, it’s easy to see that there is huge potential for Storyboard.”

Anna Rooke
Anna Rooke

Who else participated in the 2016 Creative3 Pitch?

Four shortlisted creative start-ups were invited to pitch at the event, including custom swimwear designers Kini Swimwear, mobile music streaming app, Muru Music, and online custom fashion start-up Citizen Wolf.

Darren Tonkin, founder of Storyboard said: “Being named the winner of this year’s Creative3 Pitch is a game changer for us. It’s a fantastic opportunity to gain international exposure and pitch for investment when we head to the international Creative Business Cup in November.”

Ms Rooke added: “Creative3 Pitch is the only initiative in Australia that connects investor-ready creative ventures with serious investors, despite the fact that the creative industries represent over $90 billion to the Australian economy. We hope that Citizen Wolf will go on to find success in the creative-tech space and become our next successful export like 99designs, Canva, Envato, Shoes of Prey, Fame & Partners, and Like a Photon Creative.”

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