Home SMART 100 2018 storePlay Connect

storePlay Connect [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Marketing melodies has pivoted from just being a background music supplier to, with the implementation of storePlay, a retail technology specialist. storePlay is about creating a 360 degree conversation between the retailer and their customers when they are in-store and we do this by placing mobile technology at the centre of the physical environment experience. Next month storePlay will be launching our new consumer facing app called storePlay Connect that will allow shoppers the ability to select songs from the in-store playlist, receive offers and pay for them via AfterPay or ZipMoney, Openpay & experience augmented reality.

2. WHAT & HOW

The purpose of this innovation is to…

…a shopping companion that allows retailers using the storePlay in-store music platform to directly connect with their customers.

It does this by…

…storePlay Connect gives shoppers/diners the ability to, – select songs from the in-store playlist and then post to social media – receive Offers and pay for them via AfterPay or ZipMoney – experience augmented reality.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The Apple app store is littered with jowdefunct rtetail apps as nobody wanted to download 30 separate apps for all their favourite brands. storePlay Connect solves this issue by allowing the 200 retail & hospitality brands we work to create a 360 conversation with their customer and engage with them in a manner that was previously not available.

Its various benefits to the customer/end-user include…

For the retailer, they get the chance to connect with their customers in ways previously not possible and understand them through the data we can supply.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

We are not aware of an app that has the same features. As we already provide music to nearly 5000 stores, we leverage our existing relationship to build out the offers and augmented Reality experiences.

We don’t believe there is a product that offers the features of storePlay Connect.

5. TARGET MARKET

It is made for…

  • Our target market is any commercial premises
  • Including, – retail – hospitality – hair & beauty
  • Technology retailers – shopping centres

It is available for sale through…

The app store and we plan to drive sales through the targeting of:

Demographic – Shoppers/Clients of storePlay customers in particular and retail customers in general. Aged 15-50

Platforms – Google AdWords, Facebook Ads incl. Instagram, Apple Ads

Our marketing strategy is to…

To maximise the number of App installs for storePlay Connect. We plan to use ads to above audiences across all platforms. Re-marketing to users who interact with ads and visit site or app stores.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: storePlay Connect – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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