Home Smart 100 2012 Stop Motion Fun (SMART 100)

Stop Motion Fun (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Stop Motion Fun (VIC)

This innovation initially came to life when…

There was a gap in the event industry for a new digital and innovative product. This was certainly the answer and has received fantastic feedback!

Discovered when using a flip book at an event, we have developed a digital, adaptable version, to allow clients to customise and create branding opportunities and fun at an event.

WHAT & HOW

The purpose of this innovation is to…

Take thousands of photos, turn them into a short movie, which looks like a digital flip book for events. That is then posted on YouTube, Facebook, etc. to create a viral marketing campaign or just to laugh at with friends.

It does this by…

Using old school stop motion, we take 10 photos a second, and turn it into a three-minute movie for clients to view. Each photo can also individually be saved.

PURPOSE & BENEFITS

This innovation improves on what came before because…

It delivered on the digital front of the event industry. Photo booths, flip books, etc. are outdated; this is new and pushes the boundaries of the event industry.

It creates a customised and easy approach for innovative and creative technology for events.

Its various benefits to the customer/end-user include…

Able to post three-minute video online and use as marketing collateral to go viral or just to be awesome for private events.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

There are photo booths, flip books and other fun, kitschy items in the event industry that add to a party. All they are doing is solving the problem of what is the best entertainment we can get for our function, how can we brand better, etc.

Its predecessors/competitors include…

Pix2Flix
Event Photo Booth

TARGET MARKET

It is made for…

  • Corporate managers for corporate events
  • Weddings
  • Private events
  • Marketing managers looking to create something to go viral at a cheap cost
  • Anyone looking to have fun!

DISTRIBUTION STRATEGY

It is available for sale through…

Setup for events, through a website, delivered and operated over a night/event.

Our marketing strategy is to…

Word of mouth, viral videos, current customers.

 

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