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Stone Leadership Curriculum [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We were providing group training to 12,000-31,000 people a year and noticed patterns in human behaviour and created a system that fast-tracked significant results for our clients in business, relationships and vitality.

2. WHAT & HOW

The purpose of this innovation is to…

The design of the innovation is to transform the way a person thinks and feels which then has a profound effect on their life, especially in business, relationships and vitality.

It does this by…

Our system does this by eliciting values and then putting members in dream team incubators that enable them focus solely on their passions without fear.

3. PURPOSE & BENEFITS

Its various benefits to the customer/end-user include…

The main benefits our members get from this innovation is significant increases in confidence and taking massive action as part of a collaborative. Specific benefits are increases in individual revenue, health and relationship satisfaction.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

This is the only service like this on the planet. Members are in tribe scenario where they are able to cultivate the things that make the most profound difference to their lives. What also makes it work is that members have a minimum of six contact hours per week and are always looking for more.

Its predecessors/competitors include…

Competitors include personal training studios, gyms, coaching schools (life and executive business), and personal development services.

5. TARGET MARKET

It is made for…

The target market for this service is women between the ages of 30-55, decision makers. They are executives in business and/or business owners. They have operated from masculine energy for many years to create the success they currently enjoy; however, the cost is that they no longer feel connected to their family and have lost passion for what they used to find worth living for.

It is available for sale through…

Our service is available both online and meeting at public venues. We have locations in Melbourne and the Gold Coast. In 2015, we will be expanding to Brisbane and Sydney.

Our marketing strategy is to…

Our marketing strategy is via referral and social media. Our members create amazing transformations in their life and share these experience with those closest to them. Part of their measurables is how effective they are at creating possibility and opportunity for others to step into.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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