Similar Posts
- Report: Australia well positioned to ride out economic crisis
- The death of Keynesian economics: How government stimulus could hurt Australia
- The worst viral TV ad ever? Coke’s pimped vending machine leaves a bad taste in my mouth.
- Ruslan Kogan hits back at Gerry Harvey with satirical advertisement
- Life after government stimulus: How will the global economies perform in 2010?
Stimulus is in the air, and not just in the form of optimistic government handouts.
Atlassian got into the stimulus vibe last week, offering $5 licences for the Australian company’s popular online business collaboration products JIRA and Confluence. All proceeds were donated to Room to Read, a charity that builds libraries and schools in the developing world. Sadly, the five-day promotion has finished, but it was wildly successful. The goal of raising $25,000 was achieve in just 23 hours and, in total, 13,126 licences were sold over the five days, raising $100,370 for Room to Read.
Last week, Google announced its own “stimulus” offer to Australian SMEs. Businesses that have never tried AdWords can take advantage of Google’s $75 giveaway stimulus offer before 30 June 2009 at google.com.au/stimulus.
In both cases, people other than Atlassian and Google benefited directly (the developing world and Australian SMEs, respectively). And of course, Atlassian and Google pushed their products out to new audiences. Win-win.
If this stimulus approach is a little to nuanced for your taste, Australian electrical products company Kogan Technologies has released Kevin37, a 37 inch digital LCD television. The $900 price tag just happens to be the same amount as the cheque most taxpaying Australians are in the process of receiving as part of PM Kevin Rudd’s Federal stimulus package. The TV even comes with a free promotional Kevin37 T-Shirt in the style of the old Kevin07 campaign tees.
Advertise on Anthill for less than $7.92 per month
Want an ad like this?Anthill is a ‘lightning rod’ for Australian innovators, entrepreneurs and investors. Doesn’t it make sense to promote your business to these leaders of change? Special Promotion!
Get business bestseller Made to Stick with your listing

Add a New Comment