Stephen Sammartino is an occasional columnist for Anthill, known for delighting us with his often strange and always controversial takes on business (eg. What startups can learn from terrorists).

Last week, Steve hit the streets in a ‘kinda lame’ but funny attempt to win new customers for Rentoid.com ^[1], an online renting service (like eBay but where the stuff you post comes back).

Rock on Steve! (We can hear you bring the beat back)