Home SMART 100 2015 Stashboard

Stashboard [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Longtime friends and Creative Directors Alaster Spiers and Thom Davy were frustrated with standard cloud service solutions that were one size fits all. Our trusty hard drives started giving way to services like Pinterest for inspiration, Dropbox for storage, WeTransfer for transferring files and Evernote for productivity. These are great services, but there was something always convoluted about cloud sharing workflow, not to mention all the passwords to remember and limitations that don’t cater to creative processes. Spiers and Davy were inspired by the ways technology was changing the game in terms of making it easier to create and collaborate faster across different mediums. Stashboard was created in March 2015 to provide people with innovative storage solutions, make collaborating on projects easy and generally help to improve organising their creative lives.

2. WHAT & HOW

The purpose of this innovation is to…

Provide cloud storage and collaboration for creative minds. Remove disjointed creative workflow enabling creatives to stay organised, be productive and allow seamless, friction-less teamwork without emails, phone calls and unnecessary meetings.

It does this by…

…providing a single location for every creative person to store and organise files & assets, manage & collaborate on projects and transfer & share files.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Stashboard is a leader in cloud storage and collaboration for creative minds.

Its various benefits to the customer/end-user include…

A place to store organise files and assets; collaborate, share and transfer; one place for all your creative activity whether personal or professional. Eliminates multiple services to get the work flow done efficiently

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Competitors like Dropbox and Evernote really provide one service – storage or productivity. Not even the giant and popular storage service Dropbox offers simple, easy storage mixed with creative ways to collaborate and be creative. While these companies solve the problem of how to store and organise, they don’t actually make organising and filing more interesting.

Its predecessors/competitors include…

Dropbox for storage, Evernote for productivity, Google Drive & Onedrive for sharing and Basecamp for project management.
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5. TARGET MARKET

It is made for…

Creative Professionals and Students, anyone with a creative mind. We want to provide simple storage that’s easy to collaborate with on the go.

It is available for sale through…

It’s available online at www.stashboard.com.

Our marketing strategy is to…

…use a combination of social media content marketing, AdWords, Facebook ads and partner with creative events, agencies and organisations worldwide. Our HQ is currently in Sydney, where we will have strategic presence and partnerships at upcoming summits including: AWS, Semi-Permanent, Remix, and Vivid Ideas (Speaker: The Future of work). We are also running workshops on creative productivity in design and advertising agencies, and design colleges and universities where we will be running design competitions and offering mentorship.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

 

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