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Startup Science [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

As Australia’s first ‘company builder’ we needed to find a model for systematically incubating new ideas and turning them into sustainable businesses.

This work began as internal models, methods and classes and has become a suite of products and services that we offer principally to large enterprise.

2. WHAT & HOW

The purpose of this innovation is to…

…make known business models larger and more efficient rather than starting something new. Starting things is now a core requirement for enterprise to survive and thrive.

It does this by…

…including education programs, coaching, incubation design, consulting and software tools to drive new innovation habits within an enterprise.img_1232

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

There are many products/services which deliver innovative thinking and ideation. Startup Science is focused on executing the transformation of ideas into a validated business model hand in hand with real customers.

Its various benefits to the customer/end-user include…

…rapid delivery of incubation program, transformation of employees into entrepreneurs, ways to measure progress and benchmark through innovation accounting, faster failing, more likely success for new ventures.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…reading The Innovators Dilemma or Lean Startup, or bringing in a design thinking team which helped ideation but not the subsequent validation of the model.

Or, you might bring in a large consulting firm who understand scale but not starting.

Its predecessors/competitors include…

Techstars also design incubation programs for large brands. Consulting forms such as Deloitte and McKinsey are coming ‘down the lifecycle’ and design thinking firms such as Ideo and Innosight.

5. TARGET MARKET

It is made for…

…large enterprise, which has historically thrived on the unfair advantage of scale, but now struggles with agility.

It is available for sale through…

our site and soon via a SaaS platform.

Our marketing strategy is to…

…position leadership as lead generation through books, posts and events. Soon with accessible software platform that will scale us into other markets.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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