Social media is one massive jungle, and most companies struggle to keep up with it all. Well, Australian company Stackla has been helping hundreds of the world’s biggest brands to aggregate and curate social media content, and it’s apparent that their work is very much appreciated.
Stackla has just raised $2 million in its first funding round from major investors to support further international expansion in the US and Europe.
Big investors, big clients
The investment, from venture capital fund rampersand and a consortium led by business leaders Tony Faure and Grant McCarthy, caps off a stellar run that has seen demand for Stackla’s digital marketing platform skyrocket. Other notable investors include Alan Kohler and Sam Mackay, who is the chair of kikki.K and former CEO of Jurlique.
Stackla also has an impressive list of clients, including Adidas, Disney, McDonalds, Shell, Citibank, and most major Australian sport organisations, The company is also quickly gaining traction globally with US and British clients, and has made it as the first Australian Twitter Technology Partner.
What exactly does Stackla do?
The Stackla platform allows brands to discover and showcase the best brand mentions from across the social web. This includes social ‘catalogues’ for e-commerce websites; content crowdsourcing for live events; curated social media hubs for brand websites and real time visualisations generated from social data.
Damien Mahoney and cofounder Peter Cassidy came up with the idea for Stackla while helping NRL teams develop content for social media.
“Fans and customers are recommending brands and products to their friends on social media – these are money-can’t-buy endorsements. The problem is, social endorsements are fleeting and hard to capture,” said Mr Cassidy.
“Stackla solves this problem by helping marketers cherry pick the best content on the social web and showcase it where their customers are – on websites, apps and at venues.
Social commerce has really taken off for Stackla, with major retailers using Stackla technology to show fan social content at point of sale online and in stores. Sporting organisations like the Australian Rugby Union are also using Stackla to engage and entertain crowds.
Go big or go home
According to Damien Mahoney, cofounder and CEO of Stackla, the $2 million capital injection would contribute to a doubling of the company’s staff mainly in its new US and UK offices, to help its aggressive growth into those regions.
“With a footprint to build in the US and UK and over 30 staff to hire, the work has only just begun but we are thrilled that investors and customers believe in our vision,” said Mahoney.
“We believe our technology is well ahead of market trends, and the wave of interest in what we do is far from peaking,” he said.
“Social media is a mainstream activity marketers engage in every day, and we believe our software will become a key part of every marketer’s daily workflow.
Investors are just as confident. rampersand cofounder and managing partner Paul Naphtali commented, “Stackla is a high growth business with a huge technology advantage in a massive market with an awesome team – it ticks all the boxes.”