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SQUIZZ.com [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

In 2005, a beer, a napkin, a pen, a star configuration representing businesses across supply chains. An idea. Let’s connect them digitally into the worlds biggest public/private connected marketplace.

We scoured the world for a domain and came across squizz.com on a domain auction site. Perfect!

We registered trademarks and started thinking how we could securely connect people, businesses, marketplaces and software apps/systems together into a secure trading framework.

We scoured the worlds data structures and realised that Facebook, LinkedIn, Alibaba, Amazon, Microsoft and others, totally missed the key piece of the puzzle. The IoR. Internet Of Relationships.

2. WHAT & HOW

The purpose of this innovation is to…

…provide an online platform where people and businesses can securely connect, collaborate, trade and automate through Social eCommerce and Universal EDI capabilities given by the powerful Internet of Relationships (IoR). Summed up, it’s The Connected Marketplace that facilitates global trade.

It does this by…

…capitalising on the social network effect as businesses across supply chains introduce their customers and suppliers into the platform and connect with each other fusing electronic debtor/creditor relationships. As organisation get on board, they invite their people in who then connect with each other to build the secure IoR mesh. As the IoR grows, the more powerful the platform becomes.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…the IoR is built using cryptographic vaults that facilitates secure encrypted connections between people, businesses and their end point systems. Activity revenue displaces advertising revenue thus, eliminating major security holes found in systems such as Facebook, Google, Amazon, LinkedIn and Alibaba. A pegged crypto trading token currency efficiently takes a clip of every transaction passing through the platform.

Its various benefits to the customer/end-user include…

Companies of any size using any ERP software can connect once and trade with everyone that is connected. Once a business integrates their ERP, they are ready to search for other businesses and establish connected relationships and start trading.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Clunky EDI solutions where IT teams on both the customer and supplier spend months or years trying to get legacy software systems talking to each other usually over un-secure protocols such as email or FTP.

People manage their own connections through phone and email address books that are weakly coupled and difficult to manage as relationships evolve.

5. TARGET MARKET

It is made for…

All businesses that procure or sell products across all supply chains are prime target candidates. The platform supports national locales so that Language, Tax Rules, Currency and other localisations are catered for.

The prime industries targeted are high volume distribution supply chains such as construction, automotive, office supplies, pharmaceutical, education and defence.

It is available for sale through…

The website itself. Users and organisations within the platform purchase trading tokens pegged at 1 STK = 1c AUD. As fee based activities are conducted on the platform, the fee for service is deducted from the users/organisation trading token pool.

Our marketing strategy is to…

Promote the platform through major distributor clients of our sister business TOTECS.

TOTECS clients have collectively over 100,000 Australian business buying from them thus providing a seed pool of customers ready to adopt SQUIZZ.com. These clients are already introducing their customers in their respective supply chains without our knowing so the network effect has already begun.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: SQUIZZ.com – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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