This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
It dawned on me that whilst it’s now easy for a person to have an online record of their life and interactions, it’s not easy for a thing to have one. We set out to solve that and to turn anything into a Connected Thing. We thought that the “chain-of-evidence” of every interaction with a thing would be useful. And since things are often grouped up it would be great to answer, “What’s here?”, “What’s changed?” and What’s missing?”. Spotto does this simply with the cost of the software baked into the tags we use. Peel, place, Spotto.
2. WHAT & HOW
The purpose of this innovation is to…
…capture events of who did what to what, where and when.
To do useful things at the moment of the event, and to make accessing, analysing and utilising the event data super accessible to a managed user group.
It does this by…
…offering advanced custom tags that can be read individually by phones and en masse by “wands” connected to phones, an app for scanning and local value and a manager interface to draw value from all the data and to give instant distributed access to events. And, of course, a set of services fronted by APIs designed for integration.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…RFID solutions are the realm of techies. It’s difficult to buy the right tags for the job. You need to build software to use them. Or buy asset tracking systems that are overblown for much of what you need. Spotto is simple to understand and buy, doesn’t need techies to get working and it’s super useful out of the box.
Its various benefits to the customer/end-user include…
Being able to run an instant audit of “What’s here?” and record the results. Know what changed from last time, and what’s missing vs a manifest. Review inspection records, incident reports and point-in-time photos Know where things were last seen.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Manual checking and recording, costly and complex asset management systems, post-it notes.
5. TARGET MARKET
It is made for…
Any SME (and, it turns out, many larger companies) that want a simple, high quality solution to keeping track of their stuff. But ultimately anybody who wants to do this. We have people telling us how they’d use it in their home for keeping track of things. With the right channels, Spotto could be used by itself very widely and also be integrated into solutions that want to handle Connected Things.
It is available for sale through…
NOW: Foundation Customer Programme (direct sale)
SOON: From our website / direct sales
NEXT YEAR: ideally via Telco type resellers, partners and integrated into solutions
EVENTUALLY: via marketplaces
Our marketing strategy is to…
NOW: run our Foundation Customer Programme. Find the best use cases. Step-and-repeat through targeted, narrow focus campaigns.
SOON: Ideally get into Anthill’s Smart 100, the world will be our oyster. Cultivate distributors/integrators.
LATER: Not sure. We’ll need good advice.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Spotto – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)