http://anthillonline.com/soup-stirs-the-facebook-pot-to-discover-word-of-mouth-nuggets/ Where ideas and business meet Tue, 18 Jun 2013 05:11:55 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://anthillonline.com/soup-stirs-the-facebook-pot-to-discover-word-of-mouth-nuggets/#comment-55236 Lucio Dias Ribeiro Fri, 27 Jan 2012 07:35:00 +0000 http://anthillonline.com/?p=60873#comment-55236 Like your article Sharyn,
Is the time to start talking about conjugated strategies and the impact of different communications to the bottom line. The way we shop is changing and marketing strategies are simply not keeping pace. Whether we're shopping for VEgemite, concert tickets or a trip to Gold Coast, the Internet has changed how we decide what to buy. Today Everyone is a digital explorer, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase/conversion. There's too much in between Stimulus and Sales/Conversion is up to companies to decide how they want to explore the path, but the smart ones decide to integrate online and offline to reinforce one another and reinforce the brand.

]]>