Home SMART 100 (2013) SoundGecko (VIC) – 2013 Anthill SMART 100

SoundGecko (VIC) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

Three friends discovered they could get a lot done by listening to text from websites and documents read out as they commuted to work.

2. WHAT & HOW

The purpose of this innovation is to…

Let users listen to web articles, RSS feeds and documents on the go, so they can be more productive and better entertained during the times they can’t access a screen.

It does this by…

Converting the relevant text from webpages and documents into a spoken MP3 file that is optimised and then distributed to our various endpoints (email, chrome extension, mobile apps etc.).

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It has a scalable architecture that allows for use across a wide range of devices, provides high-quality text-to-speech and reduces the data required to access the audio.

The benefits to the customer/end-user include…

Allowing them to save time and be up-to-date as they consume information during those times they can’t access a screen such as getting ready in the morning, driving or walking. It also creates access previously unavailable for people with disabilities.

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4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Consuming information on a mobile or PC screen whilst not in motion.

Its predecessors/competitors include…

News reading apps such as Google Reader, directly accessing content websites such as Anthill and reading traditional print magazines/newspapers.

5. TARGET MARKET

This innovation is made for…

Young professionals and university students who have busy lifestyles, high smartphone penetration and heavily consume social media. They spend up to an hour commuting every day with their mobile devices and have the urge to stay up to date with the latest news, blogs and social media content.

6. DISTRIBUTION STRATEGY

It is available for sale through…

Our website (soundgecko.com) and the three big mobile app stores (iPhone, Android & Windows Phone).

Our marketing strategy is to…

Grow distribution by both adding viral features and providing a free value-add offering to bloggers and website owners.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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