Blaming advertisers for bad commercial radio ratings. That’s rich. I thought it might have something to do with target audiences and content, but that’d be silly.

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Lindsay Woods Reply:
July 23rd, 2009 at 12:18 pm

Target audiences might be the problem, most radio stations would not know who their target is and try to appeal to a broad range of audiences. You can not be all things to all people and maybe some normal personalities on commercial radio could help the situation.

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Hey Alexofmelbourne…

have you ever heard of the the radio ad created by Street Remley for snail pellets? Look it up. Killer ad; not the greatest product/audience.

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People are just not getting it, they’re not understanding that the industries (like radio) that have been around for so many years are being saturated with more radio stations, the internet is being saturated with radio stations, and the content on the radio is just not fun anymore, it’s boring as bat shit. Even some of the best shows (including my fav) are getting boring, they’re losing sight of the individual, losing the deep connection with the individual.

Most ads are boring, why can’t radio stations and advertisers come up with something completely different. Have you heard the saying that’s supposed to save you time and effort – ‘don’t reinvent the wheel’? This is the time to trash that saying, “drag it to the trash”, do reinvent the wheel, GET NOTICED, and stop annoying people with a product description followed by a phone number.

Or, just be like all the others and get the same crappy ratings or the same poor response rates.

Take a risk, dare to be the one who starts a new trend, stop ‘fitting in’ with the crowd, get embarrassed by doing something out of your comfort zone.

In about 12 months I’m guessing that a you can get a new digital radio for under $20, just like all the other new digital products. Maybe radio stations need to find a way to make this happen sooner for the new way of digital radio to become a reality.

I think radio is good as it is, you just press a single button and you get the sound in your sound holes, digital might only complicate things with all the extra functionality I would expect from such a toy.

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Radio is dead, dead for advertising. Instead of only one radio station (yes – we are in a small town) we now have 5? 10? 15? ~ anyway a lot. A whole population listening to every radio station except the one running our add – or so it seems. We try this and we try that – the result is quite measurable – nill – zilch -nothing.
No amount of well made commercials is going to change that simple fact.
So now we do not spend any advertising dollars on radio, and, quite frankly, TV is following close behind, (instead of four stations we now have nearly 16 in varying formats).
Commercial radio depends on advertising and the advertising dollar it is not getting spent because fewer people are listening to an ever increasing number of stations – when the stations can be heard. I do not even listen to the clock radio any more – we get about 3 stations interference making listening impossible. ABC is the only station that can be heard with any clarity, this is applicable for both AM and FM. So an additional factor is reduced penetration of the radio station into the population.
We are due for a big shake-up because this trend cannot continue, we are going to see the disappearance of a lot of these stations as they are just no longer viable.
Digital radio – oh hum – I could not really be bothered – another medium to spead out the listeners even more thinly than before.
Pretty soon we will have one radio station per listener – food for thought isn’t it?

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