It’s winter. It’s raining, cold. Then, the wind hits. And your umbrella does that magical thing of turning itself inside out once the wind gusts more than a grasshopper’s sneeze.

Build a better mousetrap, and the world will beat a path to your door.

Built a better umbrella, and fewer people will get violent with their umbrellas. Some may even make it home relatively dry.

The fact is, if your umbrella can’t withstand 110km an hour winds, then you need a new umbrella.

It doesn’t defy the laws of physics, but it is one awesome umbrella.

The Senz umbrella is an example of exquisite design and innovation around an ‘old’ invention.
Throw in some product testing that looks like a special type of crazy, and you’ve sold me.

And, I already enjoy the aforementioned weather.

Senz Storm Umbrella