Home SMART 100 2018 Soldier.ly Pty Ltd

Soldier.ly Pty Ltd [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

My PTSD from my military service almost cost me my life. After my suicide attempt was interrupted by an SMS, I came up with the idea to create a product that would help other veterans monitor and manage their anxiety, stress and PTSD by breaking the body’s fight or flight response in times of increased stress. For more information on how therapy can help you manage your PTSD, read more in this article from BetterHelp.

2. WHAT & HOW

The purpose of this innovation is to…

…help veterans control their mental health. The Overwatch app works on smart watches to track biometric and lifestyle signals and alerts the wearer when signs of anxiety increase, before guiding them through a calming exercise, or immediately alerting medical authorities.

It does this by…

…tracking and responding to biometric and lifestyle data. Overwatch also uses Machine Learning technology to learn and evolve from each incident by having the wearer rate the severity of an incident so it doesn’t respond to false positive signals in the future. The app can also alert friends to offer support when a wearer is struggling.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Most wearable products that track stress via biometric data are simply using Heart Rate Variability, which isn’t accurate in and of itself. By combining HRV data with activity data, social sentiment and sleep data, we can deliver a more accurate response, and by using Machine Learning we can refine this response even more.

Its various benefits to the customer/end-user include…

Being a discreet and anonymous way for veterans to monitor and take control of their mental health, whilst providing the ancillary benefit of making veterans more mindful of the causes of stress and anxiety in their lives.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Dumb’ devices that only used Heart Rate Variability to track stress and anxiety. As noted above, these devices are commonly inaccurate as HRV alone does not provide a quality representation of the body’s level of anxiety and stress.

5. TARGET MARKET

It is made for…

Most smart watch devices with HRV sensors, including Apple Watch, Garmin, Samsung, FitBit etc.

The 25,000,000 veterans and serving members of the military living in the western world. The secondary audience are everyday people who experience anxiety and stress on a regular basis. Black Dog Institute estimate 2,000,000 Australians experience anxiety, and U.S. data suggests that 1 in 5 people have anxiety that directly impacts their work, relationships and mental health.

It is available for sale through…

the AppStore and Google Play, as well as made available via our partners HCF and Woolworths.

Our marketing strategy is to…

Take Overwatch to market via key Ex-Service Organisations in Australia (RSL, VVCS, etc) as well as via HCF and Woolworths to attract civilian audiences.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Soldier.ly Pty Ltd – Smart 100 2018
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