This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Learn more about the SMART 100 >>
1. THE BEGINNING
This innovation initially came to life when…
Two mates that had been friends for 30 years and business hustlers for 5, placed a bet on who had a better business idea for helping out hospitality businesses. Gary thought it was SMS and Michael thought it was WiFi. After 4 days of a vast hustle and MVP, the data was clear. Michael Won.
2. WHAT & HOW
The purpose of this innovation is to…
A hands-off way that businesses can automate word of mouth marketing and create and amplify their customer database.
It does this by…
Trading free WiFi for a customer’s check-in on facebook and details like name, gender, birthday and email address to be added a the business’ database. The WiFi is easy to use and requires no passwords or any special behavior from the user.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Hands-off approach to marketing automation. Unless there is a fishbowl to drop in a business card, most physical businesses do not have a customer database, this automatically populates one. The WiFi is secure and allows the business to be compliant with their WiFi without any effort. The business now starts to have extensive analytics to compete with online analytics.
Its various benefits to the customer/end-user include…
Free WiFi for the user (did you know that 13.5% of people go over their monthly data limit?)
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Offering silly difficult promotions to tell their friends.
Opening up the WiFi network – I could go on and on about the security problems this has caused. Asking people to go to a website and fill out their details to signup for a newsletter.
Its predecessors/competitors include…
Fishbowls where you drop in a business card.
5. TARGET MARKET
It is made for…
Target businesses are Hospitality, Entertainment Venues, Dental Clinics, Gyms, Play Centres, Co-Working offices, Common Areas in residential buildings, Public markets.
It is available for sale through…
Our custom firmware runs natively or as configuration settings on WiFi routers. But best of all, we hand out free routers to our customers. The services comes in a Freemium model where the basics come at no cost for life.
Our marketing strategy is to…
We get down and dirty by hitting the pavement & speaking to our customers. Its a relationship business. There is no calling or emailing, its going in and saying G’Day. We also have a corporate team that work with partners and have really started to saturate Australia, while we prepare for the rest of the world.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
