Social Property Selling (VIC) – 2013 Anthill SMART 100

Social Property Selling (VIC) – 2013 Anthill SMART 100


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This innovation came to life when…

A friend was selling her home and I saw it as an opportunity to combine two things close to my heart: my love of all things real estate and my self-confessed “geek-ism” — an uncanny knack for decoding the techno-babble and demystifying the online world.


The purpose of this innovation is to…

Make it easier for those selling their home to connect with a massive segment of the buying public — those that are online and looking for their next home via all manner of mobile gadgets and smart devices.

It does this by…

Dovetailing beautifully into traditional offline marketing methods real estate agents have used for eons and opening up bold new horizons for real estate by leveraging online strategies: dedicated property websites and blogging; QR Code creation and use in online/offline marketing; shortcode URL redirection loading your webpage property listing of choice (e.g. on; butt-kicking sales copy and much more!


This innovation improves on what came before because…

It taps into the mobile buyer marketplace. It takes the traditional method of selling real estate and opens up a whole new playing field: taking real estate online and actively to the buying public. Using their smartphone or gadget of choice, a buyer now gets real-time access to property information including photos, floor plans, and agent contact information.

The benefits to the customer/end-user include…

Accessibility and convenience. Standing out the front of a property, simply scan a QR code with your device off the sales board or brochure and instantly gain access to a wealth of information about a property traditionally not easily available.


In the past, this problem was solved by…

A lot of legwork from some very overworked real estate agents. To view a property, you were limited by physically getting there within a narrow time window and handed a brochure to look at. Further research had to wait until you got home. Or, when convenient, you could try to find the property online based on the address or description.

Its predecessors/competitors include…

Real estate agents with an ad hoc, hit and miss approach to the online world as many simply don’t understand it — they understand selling real estate. A handful of others offer some of our services, but not as extensively.


This innovation is made for…

People selling their home and real estate agents looking to sell a vendor’s home. We work with real estate agents, project marketers and home sellers directly to help them gain marketing exposure online and attract buyers when selling a property. Our specific target market is the seller or real estate agent who is interested in getting an expert to create an online presence for a property to generate buyer interest in the home, have interested parties fall in love with a home via emotive blog posts about the property, create competition at auction, and ultimately get a property sold.


It is available for sale through…

Contacting our office via our website at We drive traffic to our website with the aim of getting people to pick up the phone and call us to find out more about what we offer.

Our marketing strategy is to…

Spread the word about what we do and why it works as extensively as possible, via our social media channels, word-of-mouth referrals, tapping into industry resources and connections, and leveraging the good old-fashioned way of doing business: picking up the phone, arranging to meet for coffee and going out and speaking to people face to face.

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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