Look past the creepy, robotic voice of the vending machine. It’s really creepy. This integrated promotional campaign for ice tea manages to achieve real life and online brand awareness at the same time. Clever, huh?
Here is a vending machine that provides you with a sample ice tea if you Tweet the hashtag it gives you on approach. Once the vending machine detects the hashtag, your Twitter name goes up in lights. Literally.
Then, just like a good vending machine, the promised ice tea is dispensed.
Developed by the agency for Bos Ice Tea in South Africa, this a novel way to create word of mouth, social sharing and product sampling in one fell swoop.
