Home SMART 100 2016 My SMSF Super Platform

My SMSF Super Platform [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

It is a platform to manage SMSF administration. View your super documents; Complete accounting online; Order a trust; Value your property; View the property index to get an idea of how your property is performing. It’s simple, cheap and it empowers SMSF members to view and manage their responsibilities.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose is to help people simplify super management and accounting. It removes the need to see an accountant face to face or to provide a shoebox with documents
It helps complete tax returns online, view their super documents trade shares.

It does this by…

Storing documents online in the cloud. By completing book keeping online and linking accountantase describe how the innovation works (max 60 words).

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The current practice is to manage super documents stored via a paper folder, meeting with an accountant once a year. This is the old way.

Its various benefits to the customer/end-user include…

Simple, easy access to all your documents in the cloud…

  • Online accounting
  • Related property services
  • Lending
  • Advice

The convenience of a one stop shop for super property needs.

In the past, this problem was solved by…

Current practice is for an accountant to meet with a super member individually and to complete a tax return and audit. Documents are stored in a folder and clients bring in their shoebox of receipts.

Its predecessors/competitors include…

Face to face accountants. Online accountants providing a postal service.

5. TARGET MARKET

It is made for…

Our target audience is aged 30-45.
Gen Y & X young professional couples and professional singes, analysts, engineers, IT consultants, mining executives.
The market audience is around 1.5 million working Australians.

It is available for sale through…

It is available online and via accountants.

Our marketing strategy is to…

We intend on promoting this service:

Online
via business affiliates
existing clients and referral partners

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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