Home SMART 100 2015 SMOOTHER

SMOOTHER [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I was trained in the centuries-old hand method of body sugaring and I developed RSI and gangleons in my wrist due to the heavy demand on the hand and wrist joints. I also found it VERY invasive for our staff to do Brazilian treatments on a client and knew there must be a way to enjoy the full virtually painless benefits of body sugaring (compared to waxing) but in a way that allowed for more privacy for our clients, more ergonomic consideration for the therapist and a faster way to master the skillset and perform treatments faster also.

2. WHAT & HOW

The purpose of this innovation is to…

…bring all the benefits of the virtually painless and ancient art of body sugaring to the 21st century spa/salon/therapist for the benefit of the general public who wish to remove hair, painlessly and naturally with the same efficiency as wax.

It does this by…

…utilising our world-first body sugaring SMOOTHER technique and SMOOTHER ergonomically designed applicator system. SMOOTHER is the name of our service and product innovation and is an acronym we use as the basis of our treatment training courses. It stands for:

  • Sanitation
  • Medical considerations
  • Organisation of the therapist
  • Organisation of the treatment room
  • Technique/troubleshooting
  • Home care
  • Education
  • Rebooking

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it reduces the costs of previous methods by 3-5 times; treatment for client significantly less uncomfortable; treatment for therapist and client less invasive and more hygienic; ONLY natural professional hair removal range on market worldwide; education method accessible by being the first/only to offer body sugaring courses online; easier to learn, makes the treatments up to three times faster than waxing.

Its various benefits to the customer/end-user include…

In addition to the above, it is also much better for the environment than any other body-sugaring method before it, plus much cheaper to learn.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

It wasn’t. There were numerous barriers that stopped the traditional body-sugaring methods being widely accepted by the professional beauty industry and they’ve never been addressed/solved before.

Its predecessors/competitors include…

…Alexandria professional, pharo, sukar, pandys, tamaras body sugaring, sugar of the Nile, epiladerm, dermepil, lycon, mancine, caron, depileve.

smoother1

5. TARGET MARKET

It is made for…

…professional beauty therapists to use on their clients instead of waxing and/or ipl and laser or threading or electrolysis. We are also about to create another world first by launching a domestic use version of the products and method for the mass beauty market.

It is available for sale through…

…for therapists and salon/spa owners through Distributors all over Australia and many countries internationally; the service is then made available by these trained therapists to members of the general public through salons and spas.

Our marketing strategy is to…

…attract distributors that are reputable with training, distribution and sales infrastructure and established client base of salons and spa. We also sell directly from our website to salons and spas where we don’t have distributors (like the Four Seasons in Jimbaran bay). To gain mass exposure in any marketplace we attend professional trade shows and contribute to magazines.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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