With World Emoji Day taking place just this past Sunday (yes, we have a World Emoji Day), a study by smartphone maker, OPPO has found that a quarter of Aussie professionals are regularly communicating using Emojis in the workplace, and it’s having a positive impact on their relationships.
Emojis have skyrocketed in popularity in recent years, thanks to the rise in smartphone usage and their inclusion within major messaging platforms, and even made their way into pop culture. Sony is actually working on an Emoji movie!
Emojis have been warmly embraced by Australians, with more than half of Australians (60 per cent) believing that Emoji has now become the universal language for messages.
With its rise in popularity, one in six (17 per cent) Aussies think that Emoji should be recognised as its own official language, confirming that Emojis are far from a temporary cultural fad, and are here to stay in a big way. Even in the office.
What impact are Emojis having in the office?
The study shows 67 per cent of workers feel Emojis help them soften the tone of messages, which could otherwise be taken the wrong way. Furthermore, two thirds of female and 52 per cent of males claim Emojis allow them to better express themselves.
Michael Tran, CMO at OPPO Australia said, “A limitation of traditional text messages is the inability to accurately express feelings and tone within messages. Our research shows that 70% of people find traditional text messages are often interpreted the wrong way.
“Emojis help to overcome this, allowing workers to communicate with colleagues and soften the tone, so it’s easy to see how they could help improve professional relationships.”
Emoji use in the office comes with a warning. Almost a third (31 per cent) of workers have admitted that they’ve accidentally used the wrong type of Emoji and said something inappropriate.