Home Smart 100 2012 Small World Social Cloud-based Training Software (SMART 100)

Small World Social Cloud-based Training Software (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Small World Social Cloud-based Training Software (VIC)

This innovation initially came to life when…

We couldn’t keep up with the demand for our social media training for executives. Instead, we built a cloud-based online training platform to give the experience of being guided through social media platforms in real time. This was technically difficult, since we wanted users to experience the real technologies, not a video reproduction. After a lot of trial and error, we had it: an online training software with a video guide and an interactive window. We took it to clients, but they wanted the software, not the course. We realised this was an even bigger opportunity and took out patents.

WHAT & HOW

The purpose of this innovation is to…

Make complex information simple and engaging. The software guides people through online technology platforms, complex administrative systems or new products. It simplifies the user experience of complex systems without needing to change the underlying infrastructure.

It does this by…

Using a video narrator to guide the user through information presented in an interactive window. The technology is a smart browser within a browser, creating a multimedia experience that can overlay an existing site, platform or technology. These innovations have been recognised with a 20-year patent in the United States, and a significant portfolio of international patents.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Our software pulls together a wide set of features that existed separately. We combined a video narrator, built-in chat, online forms, staff on-boarding and training, and created a new functionality, interacting with instructions and third-party content simultaneously. This creates a deeply engaging experience: recent course feedback showed 27% used the online forum, and 68% signed up for further news.

Its various benefits to the customer/end-user include…

For the end-user, an interactive learning experience in multiple languages, guided use of third-party sites, and the ability to share learning through live chat and moderated forums. For businesses, explaining complex concepts, deep customer engagement and detailed user data.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Training videos, online presentations, face-to-face training, manuals and customised online training. Online options were mostly static, or expensive custom jobs. Face-to-face training was expensive and limited to a particular time and place. Our software is modular, but customised with customer content, so it is quick and cost-effective. It has a personal feel and can replace in-person training.

Its predecessors/competitors include…

Custom video narration services, and staff on-boarding and training companies.

Video narrators include Windeo, Walk on Video, Video Faces, and Video Marketing. Staff on-boarding/training companies include Silkroad and Creative Channel Services.

Our software combines many of these options into one.

TARGET MARKET

It is made for…

The global technology industry, retail industry and governments.

We target consumer electronics/devices, software, consumer web and e-commerce companies in the technology industry. In the retail industry we target consumer goods and services, and in government, we work with all jurisdictions for internal and external audiences.

Targeted organisations have global reach and scale and high growth in multiple jurisdictions. We work with companies that use complicated online channels to connect with their audience. Small World creates value for clients by making complex online interfaces and processes effortless and engaging by simplifying the user experience.

DISTRIBUTION STRATEGY

It is available for sale through…

Our company, Small World. We work directly with organisations in Australia, the USA, Europe and the Asia-Pacific. We have offices in Melbourne, New York and Berlin to work with our global clients.

Our marketing strategy is to…

Work directly with strategic clients on large global projects. We target small numbers of very large and rapidly expanding companies, and grow with them into new markets. One of our foundational clients, New Balance, has followed this model to the letter. They started with us in Australia with a course for podiatrists and sales staff and are rolling out globally.

 

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