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SkinB5 [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Acne treatments available are predominantly chemically based topical products that do not work or pharmaceutical drugs with nasty side effects – there are no safe natural alternatives.

Nick Bell (original co-founder) and a small number of other acne sufferers around the world acted on a hypothesis by a scientist and took an unhealthy high levels of Vitamin B5, unsustainable but they reported its amazing acne clearing power within a month.

This inspired me to develop an innovative natural formula that contains a potent, yet safe, dose of Vitamin B5, supported by selected clinically proven nutrients to clear acne naturally and effectively.

2. WHAT & HOW

The purpose of this innovation is to…

SkinB5 is a revolutionary, Vitamin B5 based nutritional formula that is proven to effectively treat acne from within. SkinB5 is unique because there is nothing else on the market that offers a safe, effective and natural way to treat acne.

It does this by…

SkinB5’s patent pending formulation combines Vitamin B5, which effectively controls sebum production, with other clinical proven clear skin nutrients to normalise skin oil production, balance hormones, reduce stress, strengthen immune response (all root causes of acne) and promote skin healing and renewal, all in the one formula. SkinB5 users and increasing number of health professionals are amazed by its effectiveness.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It is proven amongst users and an increasing number of health professionals that SkinB5 effectively treats acne at the source, naturally and safely.

It has been able to help acne sufferers who have tried all other acne products on the market and even tried acne drugs, but nothing else worked. For many sufferers, SkinB5 is the only treatment that works.

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Its various benefits to the customer/end-user include…

Acne is the number skin disease in the world, affecting 80 per cent of the population, particularly teens and young adults. SkinB5 has developed a natural acne treatment that works, helping sufferers regain self-esteem and confidence, without using dangerous acne drugs.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Acne treatments available are predominantly chemically based topical skincare products or pharmaceutical drugs that do not work or with nasty side effects – there are no safe natural alternatives.

SkinB5 is a world first premium natural acne treatment formula that actually works for majority of acne cases – SkinB5 is used by customers and health professionals.

Its predecessors/competitors include…

…manufacturers of chemically based ineffective topical products. Controversial acne drugs that have well documented nasty side effects. Use of antibiotics for acne is known amongst doctors not effective.

5. TARGET MARKET

It is made for…

Teens and young adults who suffer from mild to severe acne, also an increasing number of adult acne sufferers, mainly females 30 years old and above. SkinB5 is suitable for all skin types, gender and age – it is made for all acne sufferers.

It is available for sale through…

SkinB5 is currently sold in over 300 healthfood stores and pharmacies in Australia. An increasing number of naturopaths and dermatologists are recommending it to acne sufferers.

Our marketing strategy is to…

SkinB5 is dedicated to creating innovative, natural ingredient products as a solution to acne conditions.Our commitment to our customers is to act with integrity in our quest to provide safe, ethical alternative products which genuinely work to effectively treat and cure acne and improve overall skin health.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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