Simon Moss shifts the focus of photography with crowdsourcing site

Simon Moss shifts the focus of photography with crowdsourcing site [VIVID Creative Sydney]


Crowdsourcing is one of those things that would not exist without the Internet. The concept of a deep and democratic talent pool bidding on concepts or jobs requires the instant, worldwide reach of the Web.

Simon Moss, who co-founded a newly minted company that is tapping into the crowdsourcing phenomenon, offers his insight and personal experience here in a talk presented at VIVID Creative Sydney.

In May, Moss and his cohorts launched an enterprise called ImageBrief. It started with a plan to run a cataloging website for stock photography. Moss said they began to notice early on that many people were posting briefs — requests for specific types of images (a woman in a red dress riding a bay horse on a hillside … just as a for-instance).

The brief were the impetus for turning the site idea on its head. Rather than focus on a comprehensive catalog of images, Moss and his team put the word out to photographers and to potential clients that this — ImageBrief — was their meeting place, their conference room.

So, instead of the search-based approach long used by market leaders Getty Images and Corbis, ImageBrief offers more interaction and control for both the buyer and photographer.

Anyone interested in tapping into — or diving head-first into — the crowdsourcing should give this video a look-see.

Simon Moss: Creative crowdsourcing

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