Home SMART 100 2016 Shopping Links

Shopping Links [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Shopping Links came to life through my relationships to both Bloggers and Brands as a fashion and tech entrepreneur. I had many close connections from my last venture, an e-commerce social shopping platform, and many brands expressed to me the need for more genuine connections. Agencies had suddenly become so prevalent in the Influencer Marketing space, and both Bloggers and Brands were expressing how much they would love to connect directly. Shopping Links was born from wanting to provide that tool.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose of Shopping Links is to connect Brands with Bloggers in the most seamless, transparent and cost-effective manner in the industry. We want brands of all sizes and budgets to be able to participate in Influencer Marketing.

It does this by…

Shopping Links combines a powerful, easy-to-use digital platform with a full-service approach using our deep personal experience with Influencers. We focus heavily on transparency, incorporating tools that allow Bloggers to show Brands their Google Analytics, while providing detailed post-collaboration results that allow Brands to assess their ROI.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Before Shopping Links, there was a real lack of transparency in the influencer marketing space. Brands paid agencies for access to influencers based on followers without really knowing how the collaboration affected their marketing efforts, and agencies often pushed the same bloggers. We eliminate the guesswork of choosing the best bloggers, while ensuring that emerging bloggers get visibility.

Its various benefits to the customer/end-user include…

The brands who utilize the platform benefit from lower costs, greater transparency, and more genuine relationships with brands who can then create more compelling content for their audiences.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, marketers had to pay agencies to connect them with Bloggers, often for a tremendous fee and for just a few of the very top Influencers, or the ones with the biggest audiences. As Influencer Marketing platforms were developed, they offered very little guidance or service.

Its predecessors/competitors include…

Competing agencies and platforms include Upfluence, Socialyte, Tap Influence and similar startups. New ones to the market in Australia since we started include Tribe and Hype Tap

5. TARGET MARKET

It is made for…

Shopping Links is for Fashion, Beauty and Lifestyle Brands looking to form genuine relationships with Influencers worldwide. Our platform is for Brands of all sizes seeking Influencers with wide-ranging visibility, including emerging Bloggers with quality content and niche audiences. With 8,000 Lifestyle & Fashion Bloggers in 103 countries, we can offer variety within this genre that other platforms cannot match. The common thread among our Bloggers is quality. Shopping Links is also for Brands who seek the guidance of Influencer Marketing experts with the transparency and cost-effectiveness of a digital platform.

It is available for sale through…

Shopping Links is an online platform (www.shoppinglinks.com) that offers brands a variety of options for selecting Bloggers. We also assist with curated guest lists for Influencer events and our own series of in-person events for Brands and Bloggers.

Our marketing strategy is to…

Our marketing strategy involves direct communication. We try to communicate in the same genuine way we foster on the platform itself. This means hosting events, putting out informative content. As an Influencer Marketing expert, I also write for publications like Tech.co, Business2Community and JustLuxe.com on industry trends and new tools.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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