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Seth Godin asks us to lead a tribe and make a difference [TED talk]

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Regular Anthill readers will know by now that we are big fans of the TED talks series. This talk by marketing maverick Seth Godin — delivered at the TED 2009 conference in Long Beach, California — ranks in the top 10 most popular TED talks of all time. And rightly so.

Over 18-minutes, Godin outlines his theory that the internet has banished the era of mass marketing, and that the ancient social unit of the tribe has returned, empowering ordinary people to lead extraordinary movements.

It’s both educational and inspirational viewing, as Godin conveys his message with purpose and humour (helped along by some witty photo slides).

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