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Service Design Online [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

In 2016 when founders Ben Wong and Charbel Zeaiter recognised a chronic digital skills gap and identified the need for an innovative solution that would remove the barriers between people and technology. With a vision to improve the world through education and empower individuals with digital skills of the future, Academy Xi was opened for business. Since its launch, Academy Xi has taught over 10,000 individuals in its workshops, part-time and full-time courses.

2. WHAT & HOW

The purpose of this innovation is to…

…EduTech startup, challenging traditional education models. Its on-demand and online Service Design course is now taught virtually and is the only one of its kind in Australia, enabling widespread access to training in a growing industry.

It does this by…

…through a modularised learning approach, the online curriculum engages students with multimedia material such as informational videos, activities, presentation slide material, navigational guides, templates, ad supplementary tools and reading lists. All material is curated and pre-recorded, so students can complete the course at their convenience.

 

Intro to Service Design (No Activity) – academyxi

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The Online Service Design course varies from previous face-to-face learning options. Learning online allows students all over the world to engage in Service Design skilsl at their own convenience. (For example, our first student is based in South Africa and hopes to bring forth change to her entire business.)

Its various benefits to the customer/end-user include…

Our online course allows more individuals, startups, and corporates to access digital training. It provides a new way of thinking about usability challenges and teaches Service Design as a new way of understanding the convergence of design, technology, and people.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Education models are standardised and disengaging. Despite an effort to integrate STEM-related content and tech (e.g. smart boards), schools are insufficient in equipping professionals with digital skills.

 

5. TARGET MARKET

It is made for…

Students in English speaking countries around the world (our first enrolment coming from South Africa!) Our target audience range of professionals looking to pivot or transform their career. Job titles can range from designers in compatible industries such as User Experience Design, Visual/Graphic Design, to Product Managers in startups. Currently, there are 68,577,706 professionals on LinkedIn with product, marketer, designed in their job title. Our target audience are forward-thinking and career-driven individuals who are interested in content that will help them reach a tangible career goal.

It is available for sale through…

The online course is sold as a single product and also as a bundled package (students can pay a premium to receive 12-month access to all online course content)

Our marketing strategy is to…

Is also applying a freemium model, through corporate workshops, events, and professional talks to help our audience understand what Service Design is before committing to the entire online course.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Service Design Online – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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